Google Shopping Ads are Coming to Gmail
Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data will be reported under the Google Display Network.
SEOs Complaining About Google Post Rejections Based on Image Guidelines
Google appears to be cracking down on enforcing its image guidelines, which include not using stock photos. There are other image guidelines that are vague and confusing.
Over is a Content Creation App Recently Acquired by GoDaddy
The mobile app for small and medium-sized businesses is for rapid content creation for websites, email, and social media platforms. It will soon be part of GoDaddy’s Website + Marketing platform.
Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with knowledgeable content! This week’s EDGE of the Web featured guest, Robert Rose, Chief Troublemaker (yes that is his title) at The Content Advisory! He helps us bring awareness and understanding to the importance of content creation in a tactical way, not just to get content out the door! Robert is a content marketing strategist, advisor and storyteller. He has spent his career helping fellow marketers tell their story more effectively through digital media. His bestselling book, Killing Marketing, which he co-wrote with Joe Pulizzi is considered to have rewritten the rules for marketing.Some key points we discussed during the show:
Lazy-Loading for All Images in WordPress 5.4
The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images.
Google Search Console Adds New Version of Removals Report
The new version allows site owners to temporarily hide a page from appearing in Google search results. Other features in the new version include outdated content and SafeSearch filtering requests.
Surprises in Super Bowl 54 Commercials
Although most critics weren’t overly impressed with this year’s Super Bowl commercials, Google managed to produce a real tear-jerker of a spot.
Many people in the work space have a hard time with providing feedback without worrying about hurting someone’s feelings. Other times, superiors have a hard time providing feedback in a respectable manner. What if we told you there was a way to challenge your coworkers while also caring personally? When you want to transform your workplace culture for the better, then you need to meet Kim Scott, Co-Founder of Candor Inc., who happens to be our featured guest on episode 341! Kim is the author of the book, “Radical Candor: Be a Kickass Boss Without Losing Your Humanity”. She shares her insight on her book and how it actually works in the workplace!
Some key points we discussed during the show:
Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer this week to dive deeper into what NLP, natural language processing, and how you can optimize your content for NLP. This week’s featured guest Dawn Anderson, Managing Director at Bertey, shares her knowledge about BERT and natural language SEO.
Some key topics discussed during this show include:
The Next SEO Obsession: Dwell Time
When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the SERP.
Legal Woes Continue for Facebook
Four little-known tech companies are mounting an antitrust lawsuit against Facebook, claiming the social media giant maintains a brazen anticompetitive scheme, including the acquisition of Instagram and WhatsApp.
No More Double-Dipping on Page 1 of Google SERPs
As of today, Danny Sullivan confirms that webpages with a Featured Snippet will not get a repeat listing in the organic listings on page one. Some were enjoying taking up two coveted page 1 of SERP real estate.
The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Although a surprising number of professional marketers aren’t as good as you’d think they would be at marketing themselves to get more clients. That leaves a big question, how do professional marketers who need clients market themselves?
This week’s featured guest, Jay Acunzo, Founder of Marketing Showrunners, has been helping marketers do exactly that through podcasts and video series. Learn more about how he does that successfully on episode 339 of EDGE of the Web!
Some key topics discussed during this show include:
Google Chrome to Phase Out Third-Party Cookies
The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. It’s a big deal given Chrome accounts for more than half of all installed web browsers.
Fallout from Google’s January 2020 Core Update
This classic broad core update rolled out January 13-16. YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains.
New Podcast Ad Tech from Spotify
Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analysis. SAI (streaming ad insertion) for now is only in Spotify’s original and exclusive podcasts.
Beta Integration with PromoteIQ Now Available in Microsoft Advertising
Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ now in beta mode, along with Microsoft Bing for Commerce.
What Shopping Ad Managers Should Know in 2020
Four things: Smart Shopping Campaign automation with Google, going global with International Shopping Ads, structured markup for feed-free product data, and Microsoft Bing Smart Shopping Ads.
Tracking Offline Conversions with Microsoft Advertising
When you want to get the full story of revenue attributable beyond website activity, you need to know how to import all kinds of outside data into Microsoft Advertising.
Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing, is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.
Some key topics that we discussed during the show:
Did Google Start the New Year with a Search Algorithm Update?
There are always people complaining about drops in traffic and other people happy about traffic increasing. The chatter itself does not necessarily indicate a significant update occurred.
Microsoft Advertisers Could Win Great Prizes
Enter the Microsoft Advertising Sweepstakes by completing the MS Advertising Certified Professional certification, adding a new MS Advertising account, or enrolling in the MS Advertising Partner Program.
How are Headings Really Supposed to be Used for SEO? Google Speaks!
Google’s John Mueller explained how to use H1, H2, and H3 HTML headers in SEO. The different heading levels with keywords don’t affect ranking. Use them to show hierarchical levels of information.
The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community is always knowledgeable about what is going on.
Who is the resourceful individual that we are referencing? It's an Associate Editor at Third Door Media, George Nguyen! Third Door Media produces Search Engine Land, Marketing Land, SMC, Mar Tech Today, AND Digital Marketing Depot. EDGE of the Web always uses these resources to make sure we are on top of the changes happening in the digital marketing world. You may recognize these references from the weekly news segment of our show! You won't want to miss out hearing George dive deep into his knowledge of the industry and especially about his podcasting for Marketing land.
If you're interested in attending the conferences we reference throughout the show then check out the following conference dates along with more detailed information:
SMX West: February 19-20, 2020
MarTech West: April 15-17, 2020
SMC Advanced: September 2020
MarTech East: October 6-8, 2020