Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doing LinkedIn ads and are a LinkedIn certified ad partner.
While LinkedIn ads have been available for almost 10 years now, LinkedIn has been slow to make updates and have been overpassed by the other social network advertising platforms. LinkedIn, though, has a unique network of professionals that B2Bs love and can really use to take advantage of for marketing.
So, in this beginner's guide episode we ask AJ about the basics of LinkedIn ads, find out more about the new video ad platform, and find out some of the best strategies he uses to help clients get the best results.
We're diving deep into LinkedIn on this episode of EDGE of the Web!
The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, emotional burnout and a darkness in the soul.
However Joel Comm, author of the new book "The Fun Formula", says he has found a better way. Who says that work can't be fun anymore?
Find out more - TODAY on the EDGE.
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This video is a segment from the 267th episode of Edge of the Web Radio with Erin Sparks (@erinsparks) and Tom Brodbeck (@tbrodbeck). To learn more about Edge of the Web Radio, visit our website: http://edgeofthewebradio.com.
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency.
So, we held back our excitement as we talk to Ashley Ward, the Corporate Speaker for SEMrush.
Ashley, a former newspaper journalist, has spoken at conferences all over the world about content marketing and shares with us today about the importance of storytelling.
Every business has a story to tell and telling that story is one of the best things you can do as an organization.
Plus, we discuss a few of our favorite features of the tool and learn a few new ones too!
This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads.
In this episode, we ask her:
- The importance of video ads and the results she's seen
- What makes a good Facebook video ad?
- Pros/Cons of using the boosted post
- Does the length of a video ad really matter?
- Is there a specific formula/template she recommends for a video ad
And more!
Plus we discuss the newest update from Google Chrome, Google's new feature "Talk to Books" and the new Pinterest layout.
All this and more, today on the EDGE!
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