"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates."
Those words were spoken recently by today's featured guest Jono Alderson at the Friends of Search 2017 conference a few months ago. Jono Alderson is the Principal Consultant for Distilled and he has spent the last two years researching and reading every press release, studying every merger and acquisition, analyzing every movement being made by some of these global companies like Amazon, Apple, Microsoft, Alphabet, Facebook, Uber, and more.
This week we discuss with Jono why he thinks this future is a possibility and discuss how we can as marketers protect our jobs and improve our skill set for this new machine learning/AI world.
All this and more, today on THE EDGE!
It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz.
This time on the show, however, we wanted to talk to Nicholas to talk about link building and the changes he's seen happen in the past year. And the 2017 Link Building Survey is out and if you are in the marketing industry, you are able to fill out this survey!
Plus, we break down the latest updates from Google, Facebook, and recap this year's Google I/O. All this week on Edge of the Web Radio!
How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand.
On this show, we are talking to Stacey Jaffe, the Vice President of Digital Content and Channels for Teach for America, who had just spoken at the Digital Now conference in Orlando, Florida. Stacey and her team are creating content for Teach for America by staying true to their "north star".
Find out more about this and more, today on the Edge!
Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team.
With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf.
Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those presentations she gave for this episode!