Last Week of Digital Marketing News for 2020

(3:48) Request Indexing Tool is Now Back in Google Search Console
Google’s Request Indexing Tool was first disabled on October 14, it’s finally back, albeit 69 days later and well past the holiday shopping season when people needed it. Better late than never?

(6:33) After a Google Algorithm Update, Why do Some Portions of a Site Fluctuate?
According to Google’s John Mueller, the algorithms don’t just look at the big picture of a site, but also look at smaller parts of websites.

(12:18) Google’s SERPs Have an Impact on Consumer Perceptions of Brands
For example, in the PAA (people also ask) section of results, what’s presented there can have a major influence on the initial impression a consumer gets of a brand, and it’s not always good.

We’re joined on the EDGE by Shay Rowbottom, social media influencer on LinkedIn for a second segment of our interview.  We talked about the need for authentic content and the concepts of social media narcissism.  There’s a perpetuation of false selves in social media and we need to develop the ability to source personal validation away from social media. The super-spreading of social hate is at an all-time high and it is difficult to challenge the tide.  Shay shares her positive thoughts on how we can stop the social shame and live life in a positive place given the toxic social media environment we see now.

This week's News Roundup:

Another Google Search Console Feature Disabled: Issue Validation
If you use Issue Validation to tell Google you’ve fixed an issue so they can verify it, the Coverage report is a no-go. New validation requests will not happen until the update is complete.

Schema.org Will Now House the Google Structured Data Testing Tool
When Google said they would ditch their Structured Data Testing Tool in favor of their newer Rich Results Test Tool, the backlash was so strong they had figure out a different approach.

Is Google a Monopoly? Ten State Attorneys General Seem to Think So
Besides claiming Google has forced competitors out of the market, the suit also claims they made some kind of sketchy deal with Facebook to help maintain their dominance.

We’re joined again on the EDGE by Shay Rowbottom, social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the strength of the LinkedIn audience, why there are so different from every other type of social media audience and how to connect with authenticity. We cover a wide range of techniques of engagement but focus singularly on a very important goal in LinkedIn communication: establishing trust. You can’t fake it and you shouldn’t try to. Give a listen to the first of our two part interview with Shay, Queen of Content Marketing.

Mordy Oberstein joins the rag-tag band of EDGE of the Web in our new weekly digital marketing news delivery!

Today’s Headlines: 

(06:53) Biggest Google Core Update of 2020

(15:36) Should Misinformation on Websites Be Penalized by Google?

(26:26) This year has seen a doubling of “available near me” compared to last year

In the second part of our interview with Dixon Jones, we discuss the unique attributes of the InLinks software and how it supports semantic SEO.  Dixon discusses the operation of the software for your website in order to associate target topics and provide increased contextual knowledge to search engines.