Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understanding things, not strings. Join us in the first of 2 parts, talking to a leader in the SEO field for over 20 years.
Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it’s important to participate in the SEO community, sharing information and how we have changed our engagement during COVID. How valuable is it to speak with your SEO colleagues? Is there a fear of reprisal if you share insight or observation on social media when you are an SEO professional? Kristina shares some of her journey through her career, and the feedback and challenges she has experienced in SEO.
What are some of the tactics that an SEO should have? Listen to the list of core skills that an SEO should bank on!
Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more. This is an important show to listen to if you are hiring SEO talent. Listen to the list and make sure they aren’t doing ANY of these bad SEO tactics, on the EDGE.
High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft, which purchased LinkedIn back in 2016. Many users are looking for work.
The Biggest Loser in the 2020 Election? Social Media There are those who will say social media did too much censoring of Trump’s posts while others will say the platforms don’t do enough to control misinformation. Social media loses either way.
Google Wants to Help Convert Static Website Content into Videos Businesses will be able to easily convert static website content in video assets if Google gets its new URL2Video process right. And everyone knows video content is gets higher engagement.
Got Clarity? Free Website Analytics from Microsoft
Microsoft is calling its new free web analytics tool Clarity, and it’s meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant.
Will Apple Leverage Google’s Antitrust Troubles to Launch a Search Engine?
There have been perennial rumors about Apple developing its own search engine. With Google under the antitrust microscope, now might be the time for Apple to make its move.
How Natural Language and Passage Indexing will Impact SEO
Taken together, these recent developments at Google indicate a pretty major evolution in search and what content gets surfaced. Time to retool how you do SEO...again.