[00:03:37] There’s someone new at Search Engine Land!

[00:06:18] Is your content being outranked by a site that just used Copy/Paste?

[00:12:10] EDGE of the Web Sponsor: Inlinks.net

[00:13:09] A spike in crawl traffic does NOT mean impending doom

[00:19:25] Our Poll This Week

[00:22:53] This is where the brilliant idea started.  SEO Leader Bobbleheads!

[00:06:12] Marketing in college and foundational education, not tactics.

[00:09:46] Foundational Understanding: Knowing the New Media Audience

[00:10:51] Don't pick tactics that are measurable all the time: adapting to the lack of tracking

[00:11:26] The Interview Series Title Sponsor: Site Strategics

[00:14:54] Privacy in digital marketing: what you need to know

[00:17:10] Google's first major step in privacy: Google's FLoC

[00:19:17] What are marketers facing with privacy challenges in 2022

[00:22:23] Our lawmakers have no idea: we need a panel of digital marketing representatives.

[00:23:58] Going to the target audience, not just the big platforms

[00:24:22] Sponsor for EDGE of the Web: Wix

[00:25:26] What are first-person cookies?

[00:30:16] Having a good offer is more important than the platforms you're on

[00:32:20] You've got to roll with authenticity first

[00:33:09] The brands that will be nimble will win

[00:35:06] CRMs: Are you keeping your own data

[00:36:26] What about the small audience data set?

[00:40:21] Building an understanding of your audience

[00:42:38] If you're going to win at online marketing, you've missed the window when it was easy.

[00:44:22] When you give away stuff, you're going to build a bigger audience

[00:46:22] What is your differentiator?

We’re feeling very blessed with our new sponsors, Ahrefs and Inlinks!  Listen to the team as Erin actually wears a color during recording!  Great articles from Mordy, Barry Schwartz and Michael Stelzner for this week’s digital marketing news!  Be sure to participate in our episode poll on Twitter.

[00:04:04] Deep dive the December Product Review Update

[00:14:13] DUCKDUCKGO passing 1 Billion Searches

[00:18:36] Our Poll This Week

[00:22:01] Ahrefs.com | Title Sponsor of EDGE of the Web

[00:22:58] Our New Sponsor: Inlinks.net

[00:23:41] Just registered your business on GBP? Get ready to wait.

[00:26:45] Site Strategics, Sponsor of the EDGE

[00:27:13] Is Google Analytics getting blocked and giving you half the picture of your traffic?

The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what is most notable this week is the lack of a Barry Schwartz.

04:46 Google Launches Shops Section in Mobile Search
12:28 Ahrefs.com | Title Sponsor of EDGE of the Web
13:32 Shopify SEO Gets Easier With Yoast App
21:09 Our Poll This Week
22:44 Our New Sponsor: Inlinks.net
23:56 Google Exec Say Apple is Holding Back Customers Who Text
29:45 Site Strategics, Sponsor of the EDGE

Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022!  We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush.  Covering articles from Barry Schwartz and Miriam Ellis of Moz, we dug into Local SEO stories and stats.  Check out our new poll running on Twitter as well - chime in there and we’ll cover the recent poll every show.  

[00:03:07] Products on your Google Business Profile Page & Maps!

[00:05:04] Our Title Sponsor: Ahrefs. edgeofthewebradio.com/AWT 

[00:06:05] December has been called the most volatile month in 2021 for Google Search

[00:11:58] This Week’s Poll 

[00:13:13] Thanks to our sponsor: Site Strategics

[00:13:44] Stories about our industry from Local SEO Stats

[00:25:50] RIP John Madden: The Turducken Story