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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Now displaying: September, 2020
Sep 23, 2020

Online-Only Grocery Stores Experiment by Whole Foods

They call them “dark stores” because they’re not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the future of supermarket retail? 

New Membership Service: Walmart+

Consumer retail juggernaut Walmart’s new membership service comes with an annual or monthly membership fee, includes unlimited shipping, and offers other perks.

Could Call Analytics be Your Missing Link?

Google search ads result in more than 80 million phone calls from consumers to advertising companies. Call analytics might help companies get more from that engagement.

Sep 23, 2020

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going on.

Key topics discussed during the show:

  • Changes to Google ads search terms report
  • Cited data privacy
  • PPC experts reactions
  • Percentage of data hidden
  • Impact on SEOs
Sep 23, 2020

Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare’s mission is to automate everything in sales, but the irreplaceable human contact. It gathers this information from emails, email signatures, social profiles, and more. Everything automatically appears in your address book. Jeroen shares his knowledge and some insights on CRMs along with selling during COVID19. You won't want to miss this episode!

Key topics discussed during the show:

  • Saas CRMs
  • Comparison of Salesflare to other CRMs
  • Building new software with AI
  • Automation vs Human
  • Selling remotely during COVID19
Sep 14, 2020

Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011, he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves. His team has helped their clients organically earn over 17 billion views and 70 million subscribers, but that’s only the beginning as they continue to train creators to master YouTube and change lives. Tune in today to learn how to grow a loyal audience while creating top-notch video content from an expert!

Key topics discussed during the show:

  • YouTube During Quarantine
  • YouTube Trends
  • Tips For Content Creators
  • Using Video During COVID19
Sep 4, 2020

Beta Launch of “Horizon” VR Social Experience by Facebook Horizon is Facebook’s sandbox creation tool for virtual reality experiences, which it wants to broaden while also keeping it social as it enters its next phase of development.

Will Apple Launch a Search Engine to Compete with Google? The signs include Apple hiring more search engineers, making changes to its Spotlight Search mobile engine to bypass Google results, and is beefing up its webcrawling Applebot.

Microsoft and Walmart Team Up in Bid to Acquire TikTok This is a significant move showing how big a deal it is to figure out who is going to take of TikTok in the US. Walmart sees huge e-commerce potential in the acquisition.

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