Why does Google’s support for paid advertising stink so bad and what’s causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk.
Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He’s also a certified Google AdWords partner and a frequent contributor to Search Engine Land.
Learn all things AdWords with Greg Finn on EDGE!
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Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news.
It seems the SEO industry isn’t that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn’t much of a fan of TikTok, either.
They also dig into Darren Shaw’s extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment.
Come join us this week for the Barry Bombardment. . . on the EDGE!
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Barry Blast from Search Engine Roundtable:
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What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives.
Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal.
Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE!
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Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories.
As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology.
Learn everything you need to know about expertise online on this episode of the EDGE!
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Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI.
TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI.
And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show!
The AI wars have cometh. . . on this week's episode of EDGE!
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Barry Blast from Search Engine Roundtable:
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Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases.
Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology.
Learn everything you need to know about featured snippets on this episode of the EDGE!
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There’s a lot to cover in SEO and digital marketing this week on EDGEnews.
From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.
Come join us on EDGE for this week’s news and remember. . . Bard is NOT search.
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In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.
Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.
Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!
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Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.
Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.
Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.
Oh, and why we are all AI guinea pigs! Listen now on the EDGE!
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Barry Blast from Search Engine Roundtable:
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