Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets.
It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on?
We reached out to Cindy Krum, the founder and CEO of Mobile Moxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter!
Also, did you hear how much money Booking.com spent on digital advertising last quarter? Why is longer content performing better on YouTube and what will the future hold with voice assistants?
All this and more, today on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook.
Andrew Garberson, the Vice President of Marketing Services at Bounteous, is a big proponent of this tool and thinks it could bridge the gap across marketing departments by having a large dashboard.
Plus, we talk about the newest additions to Google Data Studio, learn more about the "follow" button on Google Maps, and see a recent study from Hubspot about voice search.
All this and more, today on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing?
Mark Irvine, the Senior Data Scientist at WordStream, has been doing some great research on how social media can impact search engine marketing and how you can take advantage.
Plus, we discuss Quora Ads, updates to the Google Campaign Manager, and more opportunities for featured snippets in the SERP.
All this and more today on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio