Can Site Sections Affect Overall Site Ranking? Google Speaks
Google’s John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguishes sections from one another will help.
Google to Restrict Post-Election Political Ads About Results
Given the huge number absentee and mail-in voting expected in the 2020 election, results won’t be known for days, so Google will not allow for false claims about unsettled election results.
Google Analytics 4 Offers Several New Features
The newest version of Google Analytics features AI-powered predictive insights, can track users across devices, increases granularity of data controls, and deeper integration with Google Ads.
Why Podcasters Need Google Podcasts Manager
This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum.
Podcasts Are the New Spoken-Word Channel
In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-word audio, and the stats are impressive!
Updated Google Quality Rater Guidelines Emphasize “Needs Met”
It’s been nearly a year since Google last updated its Quality Rater Guidelines. Changes in the newest version point to meeting user needs as a critical need for SEOs to put time into.
Significant AI Search Changes Impact Many Queries
Announcements from Google to pay attention to include BERT now being used in 100% of all English search queries, the biggest update in five years to handling misspelled words, and passage indexing.
WPBakery Vulnerability Poses Threat to 4.3 Million Sites
The popular WPBakery plugin used in more than 4.3 million WordPress websites could result malicious JavaScript being injected into posts. Update to version 6.4.1 right away!
This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371!
Key topics discussed during the show:
More AR and VR Options Coming from Facebook
When Facebook launches its AR Glasses next year, will you be lining up for a pair? There’s more happening in the VR/AR pipeline that you might have thought.
Recovering from a Google Manual Action Takes Time
Depending on what happened and why, recovering from a manual action by Google is going to take some time, and you’ve got to be realistic about what it means for rankings.
Delayed Search Console Reporting Confirmed by Google
Google is communicating with site owners that “longer than usual” delays are occurring with Search Console reporting, but it begs the question on everyone’s mind: Why?
This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370.
Key topics discussed during the show: