SEO Radio Podcast #EDGETALK : Pack The Pantries We, at Site Strategics, have had a great opportunity to work with the Indianapolis mayor’s Front Porch Alliance and business partners here in the Indianapolis area to promote Mayor Greg Ballard’s Pack the Pantries initiative this year. This is the 8th year […]

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The Industry’s Favorite SEO Podcast #EDGETALK : Reputation Management There’s an event happening this month that is a great forum for discussions about the public education topics in the state of Indiana and who is contributing to the successes the state has had. They are also, more importantly, talking about […]

The post IAPSS – Discussing Education with Indiana Superintendents – Show 157 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to "assess the quality of Google’s search results." Why did Google release their […]

The post Google Reveals Search Quality Guidelines – Show 156 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Reputation Management You won’t really know when one of your employees or high-level staff will do something stupid. You won’t really know if or when your product will fail. You won’t really know if an unreasonable, irate customer will walk in your door. […]

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The Industry’s Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it’s effective? Well, let me tell you a secret: Remarketing and Display […]

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The Industry’s Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had […]

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SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month […]

The post Never Hire an In-House SEO – Show 152 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the […]

The post After Optimizing Your Website, What’s Next? – Show 151 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could […]

The post Gini Dietrich on Social Media Policies – Show 150 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your […]

The post Why Low Internet Marketing Budgets Fail – Show 149 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There’s a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a […]

The post Is ROI Really What You Are Looking For? – Show 148 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and […]

The post 10 Commandments of Content Marketing – Show 147 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Local Snack Pack Shake Up Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and […]

The post Interactive Content – The Future of Content Marketing – Show 146 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We’ve lost the 7 packs ladies and gentlemen! They aren’t there anymore. Did you hear that? That […]

The post Google’s Local Snack Pack Shake Up – Show 145 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk It’s no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited emails every few days to remind us of this. “I visited your website and noticed that you are […]

The post SEO Spam and Good SEOs – Show 144 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we’re going to have some fun. There’s a growing meeting place that is taking root; it brings new ways of thinking in the areas of personal & business development, marketing, technology, motivation, and inspiration. We’ve got […]

The post Interview With Chris Reed of Sparks Talk – Show 143 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad […]

The post Essential Metrics – Call Tracking – Show 142 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management – anyone heard of this? Well, if you haven’t heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business and have a poor online […]

The post When Reputation Management Hurts SEO- Show 141 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy. We’ve got the […]

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The Industry’s Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a […]

The post How To Get Great Testimonials – Show 139 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Changing Your Approach to On-Page SEO How many of you business owners wish you had the ability to read the minds of the individuals visiting your website? A recent article on Search Engine Land really got us thinking that maybe it’s possible to […]

The post How to Improve On-Page SEO – Show 138 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn’t have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real power of social media comes through engaging a wide audience. What better way to do that […]

The post Help Jesse Succeed & Social Fundraising – Show 137 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like… What in the […]

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The Industry’s Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer’s journey (ending in a […]

The post Content for Top, Middle, and Bottom Funnel – Show 135 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and “Hey! Look at how cool my brand is” Facebook posts do not market an experience that […]

The post Stop Marketing Your Brand – Show 134 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.