Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!
Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.
The connection between music theory and digital marketing is also explored, focusing on two main concepts:
If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year.
Key Segments
[00:02:38] Introducing Dan Shure
[00:04:30] Always a Focus On Content Optimization
[00:08:05] Zero Time Thinking About E-E-A-T
[00:13:37] What is the QRG Really There For?
[00:14:50] Attention to Sentiment: Important Factor for SEO
[00:18:39] EDGE of the Web Title Sponsor: Page One Power
[00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens
[00:21:48] Looking At Content Optimization Like a Comedian
[00:25:45] Loss of Indexed Pages: The New First for SEO?
[00:27:02] Indexing: If It's Important, Link to it From Your Homepage
[00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:31:33] Digital Marketing Lessons to Learn from Music
[00:38:50] Two Tools for Content Optimization from Dan Shure
Thanks to Our Sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Wix https://edgeofthewebradio.com/wix
Follow Guest
https://www.twitter.com/dan_shure
https://www.linkedin.com/in/evolvingdan/
https://www.instagram.com/danshure
Experts On The Wire Podcast:
Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consumers. There are some huge lessons that the EDGE team shares in common with Dan and his show. We were eager to discuss how podcasting flourished through COVID and what kept some of them afloat after. Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts - research.
Join one of the EDGE’s astute colleagues, Dan Shure, as we go on the Wire with this Expert!
[00:02:35] Introducing Dan Shure
[00:04:57] SEO Came From Necessity
[00:10:30] How the SEO Podcast Affected Dan’s Business
[00:12:14] Audio Quality Is a Separator in the Podcast Space
[00:15:54] When Dan's SEO Skills Took Off
[00:17:52] Some Lessons Learned About Podcasting
[00:18:09] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:19:01] Research is the Key
[00:22:24] Companies that Jumped Into Podcasting During COVID
[00:24:51] Oversaturation of the Medium?
[00:25:33] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:26:07] Podcast Tips: Equipment?
[00:27:26] Find Your Niche or Create One
[00:30:12] Education from the Podcast Discipline
[00:32:53] Asking 50 Experts
Thanks to our sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Wix https://edgeofthewebradio.com/wix
Follow Guest
https://www.twitter.com/dan_shure
There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm update and Erin’s EEEEEEEEEE onomatopoeia. . .
E-E-A-T
On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . .
Follow us on Twitter and let us know how we did on this show.
Help us out with a review of the show today!
Go to RatethisPodcast.com/EDGE
News from the EDGE:
[00:03:17] Google Reveals More Information About Search Status Dashboard
[00:08:54] Google December 2022 Link Spam Update Rolling Out Now
[00:12:35] EDGE of the Web Title Sponsor: Site Strategics
[00:13:05] E-E-A-T and major updates to Google’s quality rater guidelines
[00:25:29] Google E-E-A-T: How To Demonstrate First-Hand Experience
[00:27:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:28:38] Elon Musk’s poll results are in: He should step down, Twitter voters say
Barry Blast from Search Engine Roundtable:
[00:32:59] Barry Blast: Quick Roundup
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn’t a person, nor a deity where SEOs serve as priestly intermediaries between it and clients trying to appease a jealous god. The antidote is a better mix of what is ethical and pragmatic.
Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful.
The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold.
Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.
Let’s see how many analogies and metaphors we can fit in… on the EDGE!
Key Segments:
[00:07:38] Why do we personify Google?
[00:12:11] Looking for Patterns
[00:16:46] Replicating the Process of Human Reading
[00:19:31] Marketers as High School Guidance Counselors
[00:23:33] EDGE of the Web Title Sponsor: Page One Power
[00:25:10] Writing Like Wikipedia
[00:30:04] Engineering the Best Possible User Experience
[00:33:46] Standing on the Shoulders of the Original Google
[00:35:58] SEOs are Not Priests of the Temple Google
[00:37:41] Some People Just Have to Touch the Plate
[00:40:35] Anthropomorphization of AI Content
[00:48:01] The Web is a Mirror and What It Reflects Is Us
Thanks to our sponsor!
Page One Power: https://edgeofthewebradio.com/pageonepower
SHOW REFERENCE LINKS
Connect with Norm Vogele and Page One Power
Twitter: @aka_norman https://twitter.com/aka_norman
LinkedIn: https://www.linkedin.com/in/norm-vogele-60363076/
Twitter: @pageonepower https://twitter.com/pageonepower
LinkedIn: https://www.linkedin.com/company/page-one-power/
Facebook: https://www.facebook.com/PageOnePower
Instagram: https://www.instagram.com/pageonepower/
“Welcome back to the EDGE,
In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“
That….has to be our lamest intro…..brought to you by ChatGPT!
We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong?
Join us and catch up on our choice picks in the news this week.
News from the EDGE:
[00:05:40] All of your sites can now be on page one of Google results!
[00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out
[00:16:51] EDGE of the Web Title Sponsor: Site Strategics
[00:18:24] ChatGPT Content for SEO?
[00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blasts from Search Engine Roundtable:
[00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link
[00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link
[00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices.
Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization.
As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE!
[00:02:47] Introducing Paul Andre de Vera
[00:06:29] Owning the Pixels on Page One
[00:08:00] It’s All About Engagement
[00:09:33] Getting Video Wrong
[00:10:07] Be a Real Person NOT a Persona & EAT
[00:14:32] EDGE of the Web Title Sponsor: Site Strategics
[00:17:45] YTO – YouTube Optimization
[00:22:16] How Long to See Impacts of Video Optimization?
[00:27:33] Google Loves Livestreaming
[00:27:49] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:28:23] Pro Tip: Just Press Record
Thanks to Our Sponsors!
Site Strategics sitestrategics.com
Wix: edgeofthewebradio.com/wix
Follow the Guest:
https://www.twitter.com/paulandre
https://twitter.com/SEOvideoSHOW
https://www.youtube.com/@SEOVideoShow
https://facebook.com/paulandredevera
Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don’t judge us).
Follow us on Twitter and tell us how we did on this show.
Help us out with a review of the show today!
Go to RatethisPodcast.com/EDGE
News from the EDGE:
[00:02:39] Don’t promise your clients page 1 rankings. You might get sued - By Google
[00:05:49] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:06:38] Google’s suspensions policy for Display and Video
[00:08:25] Check your WordPress version, lots of security updates before version 6.0.3
[00:16:01] EDGE of the Web Title Sponsor: Site Strategics
[00:16:56] A Senator’s warning about TikTok and letting kids get on the app: He says we should ban it
[00:22:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
Barry Blast from Search Engine Roundtable:
[00:23:23] Google Discover performance reports improve accuracy - Link
[00:24:35] Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO - Link
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he’s still cranking out the content. A consummate entrepreneur and former corporate SEO shares his journey of building a successful podcast with Erin Sparks on the EDGE.
Dre shares insider tips for both beginners and seasoned veterans and does it with panache. He explains the importance of audience feedback, consistency, having high energy, landing great guests, and production quality. And lastly, he wants you to be your silly self.
Let’s get our energy going right now… on the EDGE!
[00:02:40] Introducing Paul Andre de Vera
[00:05:58] Entrepreneurship
[00:09:06] It’s a Show NOT a Podcast
[00:11:51] High Energy, Lots of Feedback, Quality Production
[00:15:42] EDGE of the Web Title Sponsor: Site Strategics
[00:16:55] Tackling Introverts
[00:17:58] Quality Production Lessons Learned
[00:24:04] Podcasting isn’t for Everyone. Consistency is Crucial
[00:25:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:27:59] Learning SEO, Interviewing SMEs, Video Skills
[00:31:57] How To Get Podcast Guests
[00:34:09] Be Your Silly Self
Thanks to Our Sponsors!
Site Strategics https://www.sitestrategics.com
Wix https://edgeofthewebradio.com/wix
Follow Our Guest
https://www.twitter.com/paulandre
https://twitter.com/SEOvideoSHOW
https://www.youtube.com/@SEOVideoShow
https://facebook.com/paulandredevera
Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think!
Articles from Social Media Today and Wix as well.
And some fun with sounds that are now obsolete!
News from the EDGE:
[00:04:16] New Ad Targeting available on Twitter
[00:08:24] EDGE of the Web Title Sponsor: Site Strategics
[00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic?
[00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:16:31] Comparing Page Indexation between Tools
[00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons?
[00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:36:12] Obsolete Sounds?
Barry Blast from Search Engine Roundtable:
Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link
Google: 60% Of The Internet Is Duplicate - Link
Google Tests New People Also Ask User Interface - Link
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters.
Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google’s Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph.
Dr. Marie Haynes has over ten years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting.
Key Segments:
[00:03:31] Choppy Waves in the SEO Industry
[00:05:00] An Overview of the Quality Raters Guidelines
[00:09:05] Your Money or Your Life
[00:11:03] Algorithms and Machine Learning
[00:13:35] EDGE of the Web Sponsor: Site Strategics
[00:14:34] Feeding the Machine Learning Beast
[00:14:56] News, Disinformation and Political Subjects
[00:19:41] Entity Space of SEO – Understanding Language
[00:24:57] Structured Data and Unstructured Data
[00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix
[00:30:02] Original Reporting, Information, Analysis and Content.
[00:31:22] Quality Raters Guidelines Book and Newsletter
[00:33:22] Final Thoughts
Follow our Guest:
https://twitter.com/Marie_Haynes
https://www.mariehaynes.com/seo-newsletter/
https://ca.linkedin.com/in/marie-haynes
Dr. Marie Haynes’ SEO Podcast
https://www.mariehaynes.com/seo-newsletter/seo-podcast/
Dr. Marie Haynes’ Google Quality Raters Guidelines book
https://www.mariehaynes.com/product/quality-raters-guidelines/
Thanks to our Sponsors!
Site Strategics https://www.sitestrategics.com
Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we’re there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it’s a mess.
News from the EDGE:
[00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO?
[00:10:57] The Impact of Local Business Reviews on Consumer Behavior
[00:14:27] EDGE of the Web Title Sponsor: Site Strategics
[00:14:47] Straight from Google: Guide to the Google Search ranking systems
[00:18:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blast from Search Engine Roundtable:
[00:19:29] Barry Blast 1: Google: E-A-T Applies To Every Single Query - Link
[00:22:18] Barry Blast 2: Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author - Link
[00:24:30] Barry Blast 3: Beware Of Fake Ownership Requests From Google Business Profiles - Link
[00:26:42] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update.
With over 10 years of SEO experience, she’s a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She’s the owner and President of Marie Haynes Consulting. Additionally, Dr. Marie Haynes hosts one of the top SEO podcasts, Search News You Can Use.
Time to dive into Google algorithm updates… on the EDGE!
Key Segments:
[00:02:15] Introducing Dr. Marie Haynes
[00:04:11] Highest Levels of Continued Rank Volatility
[00:05:00] Should We Be Focused On Traffic?
[00:06:41] Product Review and Core Updates
[00:09:11] The Compounding Impacts of Multiple Updates and Diagnoses
[00:12:39] EDGE of the Web Sponsor: Site Strategics
[00:13:42] Gross Traffic vs. Individual Page Traffic
[00:14:32] Transactional vs. Informative Content
[00:16:31] Old School SEO
[00:18:12] Intent and Relevancy
[00:21:41] The Helpful Content Update, Knowledge Graph and Snippets
[00:23:32] Not All Traffic Changes Are From Algorithm Updates
[00:27:35] MobileMoxie Tracks Historical SERP Snippets
[00:28:44] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix
[00:29:37] The Apocalypse!
[00:33:16] Questions, Questions and More Questions
[00:35:18] External Evidence
[00:37:20] AI Content Is Likely Algorithmically Identifiable
Follow our Guest:
https://twitter.com/Marie_Haynes
https://www.mariehaynes.com/seo-newsletter/
https://ca.linkedin.com/in/marie-haynes
Dr. Marie Haynes’ SEO Podcast
https://www.mariehaynes.com/seo-newsletter/seo-podcast/
Thanks to our Sponsors!
Site Strategics https://www.sitestrategics.com
Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids…
Covering articles from Barry Schwartz, Mike Blumenthal, Roger Montti and Fili Wiese, we also jumped into a Twitter thread that revealed something very interesting! Is there going to be a larger focus on structured data from Google to the degree of triggering manual penalties? As Cindy says.
“The news this week kind of reinforces the idea that you are in Google's results wherever you are at their leisure and at their discretion. And what they give, they can easily take away.” Check your schema, all - it could be an issue.
News from the EDGE:
[00:03:16] Almost all industries have seen a large increase in Google Cost-Per-Leads
[00:08:56] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:09:41] Twitter removes 80% of its contractor employees without notice
[00:14:20] GBP updates might eliminate your reviews. Have backups!
[00:20:54] EDGE of the Web Title Sponsor: Site Strategics
[00:21:42] Marketers are jumping on the Mastodon bandwagon. Should you?
[00:25:11] Social Thread: Spammy Schema will get a Manual Penalty?
Barry Blast from Search Engine Roundtable:
[00:32:41] Barry Blast 1: Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @Suzzicks
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer's visual search?
Let’s talk visual search optimization… today on the EDGE!
Key Segments:
[00:04:31] Throwback to Ep. 544
[00:06:35] Associated Intent
[00:08:45] Caterpillars, Butterflies, Hummingbirds, Oh My!
[00:09:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:10:29] Stats, Stats, Give Me More Stats
[00:11:42] Ecommerce Implications
[00:13:14] More Rich Images on Your Website
[00:14:06] Optimizing for Visual Image Search
[00:17:47] LegoLand is Cool / User Generated Content
[00:20:32] AI-Powered Local Photos
[00:21:40] Let’s Find A Burrito
[00:22:37] Bridging the Gaps
[00:24:37] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:25:09] Stock Photography
[00:27:17] Infographics
[00:28:13] International and Language-less
[00:29:41] All Things Logo
[00:36:09] Google Visual Search vs. Image Search
[00:37:06] MuM Knows Best
[00:39:29] Goggles or Googles?
[00:43:04] Users Want Google Lens
Follow our Guest:
https://twitter.com/CrystalontheWeb
https://www.instagram.com/crystalontheweb_/
https://uk.linkedin.com/in/crystal-carter-digital
https://www.crystalcarterseo.com/
Crystal’s Harnessing Visual Search for Optimization Opportunities!
https://moz.com/blog/seo-opportunities-visual-search
Thanks to our Sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today’s examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder on this Crystal Carter episode.
Let’s talk visual search… today on the EDGE!
Key Segments:
[00:03:45] A Picture is Worth a Thousand Words
[00:04:37] An Evolution of Google’s Mobile First
[00:05:14] Image Search vs. Visual Search
[00:06:45] A Rich Tapestry of Contextual Queues
[00:11:31] Lyft and PBR. . . Oh My!
[00:18:02] EDGE of the Web Sponsor: Site Strategics
[00:13:35] AI, Visual Queues and Text Queries
[00:15:02] Vision AI
[00:16:23] Current Gaps and Biases
[00:18:16] Pinterest Statistics and Bing
[00:19:59] Rapper Xzibit and Amazon
[00:20:33] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix
[00:21:07] Google Lens and Ocular Character Recognition
[00:22:46] Some Takeaways for Marketers
[00:24:24] It’s the Brain of Understanding / The Hive Mind
[00:25:13] Images are Contextually Language-less
[00:28:15] Exploring Google Photos for Entities and Defining Gaps
[00:30:00] Real-World Applications to Consider
[00:34:06] Consistency is the Key
Follow our Guest:
https://twitter.com/CrystalontheWeb
https://www.instagram.com/crystalontheweb_/
https://uk.linkedin.com/in/crystal-carter-digital
https://www.crystalcarterseo.com/
Crystal’s Harnessing Visual Search for Optimization Opportunities!
https://moz.com/blog/seo-opportunities-visual-search
Thanks to our Sponsors!
Wix https://edgeofthewebradio.com/wix
Site Strategics https://www.sitestrategics.com
Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It’s NEWS!
Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google’s new search labels for coupons, the depreciating value of the link in the future, Mastodon’s rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous “real time” algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too.
News from the EDGE:
[00:03:01] New labels to highlight coupons and promos in Google search results
[00:07:21] Perhaps the value of backlinks are changing as Google continues to evolve?
[00:11:47] EDGE of the Web Title Sponsor: Site Strategics
[00:12:41] Social Network Mastodon nearly doubles in users in just one week
[00:22:49] Our own Mordy looks at data to see if we’re moving towards “real-time” algorithm updates.
[00:31:47] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blast from Search Engine Roundtable:
[00:32:55] Barry Blast 1: Links may be less important to the Google Search ranking algorithm in the future - Barry - Link
[00:33:57] Barry Blast 2: Google Tests Fall Decorations In Search Results - Link
[00:34:53] Barry Blast 3: Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative - Link
How to leave Twitter and switch to Mastodon from Jon Henshaw
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Our Halloween 2022 Episode (yeah, it’s November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out!
News from the EDGE:
[00:03:23] New Features coming to GA4
[00:07:43] EDGE of the Web Title Sponsor: Site Strategics
[00:08:21] Are you using 2FA?
[0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023
[00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:19:39] SEMRush presents a study about Zero-Clicks
Barry Blast from Search Engine Roundtable:
[00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link
[00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - Link
[00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It’s incredible to hear that it happened and the SEO community rallied behind Olga in extraordinary ways. Women in Tech SEO demonstrated their strength and support when this came to light. Key members in the SEO community also helped Olga navigate her own (unwarranted) imposter syndrome challenges.
Olga shares some important lessons from this experience and advises others who may be silently struggling with confidence. After listening to this account, please reach out if you have time to tell Olga how you feel about her contribution to the SEO industry!
[00:02:47] The Discovery
[00:04:30] The Timeline of Events
[00:06:24] The SEO Community Rallies
[00:07:37] How Could This Happen Today?
[00:09:37] Dealing with Imposter Syndrome
[00:12:34] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:14:06] The Supportive SEO Community: Women in Tech SEO
[00:15:19] Lessons from SEO Theft
[00:19:37] Try Another Community, But Not SEO!
[00:21:05] Women in Tech SEO
Thanks to our Sponsor!
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Guest
https://twitter.com/olgazarzeczna
https://www.linkedin.com/in/olgazarzeczna/
https://www.youtube.com/c/SEOSLY
Women in Tech SEO:
https://www.womenintechseo.com/
Olga’s 99+ SEO Mistakes!
The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch).
Side Note: Check out the Ted Cruz visit to a recent Yankees game!
Key Segments:
[00:05:02] Google Spam Update Done in Record Speed!
[00:10:55] EDGE of the Web Title Sponsor: Site Strategics
[00:12:32] Uber Ads are Coming, In Journey
[00:15:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:16:18] Facebook and TikTok Approving Ads with Political Misinformation days before the election
Barry Blasts
[00:22:13] Barry Blast 1: Google Trending Now For Shopping Results - Barry - Link
[00:24:53] Barry Blast 2: Report: Google Reviews Being Removed From Local Business Profiles - Barry - Link
[00:26:57] Barry Blast 3: Third-Party Appointment Services Hijacking Google Local Business Profile Panels - Barry - Link
[00:30:12] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
Be sure to RateThisPodcast.com/EDGE
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
#StandwithUkraine edgeofthewebradio.com/ukraine
We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top SEO mistakes made by sites that Olga has found over her years of performing audits.
Erin and Olga match their notes on some of the most critical, flagrant fouls in the SEO space. We also cover some more controversial “gray hat” issues regarding structured data.
But seriously, copying a competitor's structured data? That actually happened?
Check it out today on the EDGE!
Key Points:
[00:03:09] SEO Mistake: Targeting the Same Keywords on All Pages
[00:04:46] SEO Mistake: +500K Excluded Pages in GSC
[00:06:03] SEO Mistake: Chinese Characters in Search Results
[00:06:46] SEO Mistake: Host Issues in the Crawl Stats Report in GSC
[00:09:29] SEO Mistake: Pages or Resources that Should Not be Indexed by Google are Indexed
[00:10:57] SEO Mistake: No Headings at All
[00:12:25] SEO Mistake: Sitemap with HTTP links only
[00:13:13] EDGE of the Web Title Sponsor: Site Strategics
[00:13:59] SEO Mistake: Website is Available and Indexable in Two Instances (Staging and Production)
[00:16:09] SEO Mistake: Competitor’s Data in Schema
[00:16:56] SEO Mistake: All bots Disallowed in Robots.txt
[00:18:00] SEO Mistake: SameAs Pointing to Wikipedia
[00:21:55] SEO Mistake: Using AI-generated Photos of “Authors”
[00:23:50] SEO Mistake: ALT Text Stuffed with Multiple Keywords
[00:25:28] SEO Mistake: Three different SEO plugins / Five Different Caching Plugins
[00:26:54] SEO Mistake: Lack of Any Contextual Linking Between Blog Posts
[00:28:17] SEO Mistake: Important Resources Blocked in Robots.txt
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Follow Guest
https://twitter.com/olgazarzeczna
https://www.linkedin.com/in/olgazarzeczna/
https://www.youtube.com/c/SEOSLY
Olga’s 99+ SEO Mistakes!
Andrew Optimisey jumps in to join Erin on the news this week!
Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable.
Key Segments:
[00:06:52] YouTube is adding taggable usernames for everyone!
[00:10:07] EDGE of the Web Title Sponsor: Site Strategics
[00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers
[00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:20:38] What does Google think about the rise in the use of AI-generated images?
Barry Blast (should it be grape?):
[00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link
[00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link
[00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link
[00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
#StandwithUkraine edgeofthewebradio.com/ukraine
Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in the podcast. Well, not all of them - please check out her full article in the link below. We tackle some of the most important things to get right in this OglaTober episode. Yes, we have 3 episodes with Olga this month of October - might as well name it after her.
Dig in deep on the Best SEO Audit Mistakes….today on the EDGE!
[00:06:08] SEO Mistake: Low-Value Anchor Text
[00:07:23] SEO Mistake: Homepage Content Invisible to Google
[00:09:25] SEO Mistake: Random/unrelated Text in Headings
[00:11:08] SEO Mistake: Corrupt And/Or Overly Complicated Structure Of Headings
[00:12:25] SEO Mistake: Canonical Links Pointing To Non-Indexable Pages
[00:14:23] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:15:18] SEO Mistake: Menu Links Pointing To Staging URLs
[00:16:20] SEO Mistake: Horrendous Speed Scores
[00:18:02] SEO Mistake: No Text on the Homepage
[00:19:04] SEO Mistake: Lorem Ipsum Content on the Live Site
[00:20:42] SEO Mistake: Links that Do Not Look Like Links
[00:22:29] EDGE of the Web Sponsor: Site Strategics
[00:23:06] SEO Mistake: Non-indexable URLs in the XML sitemap
[00:24:53] SEO Mistake: The Highly Complex Structure Of The Website
[00:27:22] SEO Mistake: No Blog Section
[00:28:06] SEO Mistake: No Custom 404 Page
Thanks to our sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Site Strategics https://www.sitestrategics.com
Follow Guest
https://twitter.com/olgazarzeczna
https://www.linkedin.com/in/olgazarzeczna/
https://www.youtube.com/c/SEOSLY
Olga’s 99+ SEO Mistakes!
There were so many things from the Google Search On event! All the things! And we didn’t cover nearly enough of them from Barry’s article. But Mordy and Erin did dig into plenty of items from Search Engine Land and Search Engine Roundtable this week.
We also realized that we’re getting really old! GetOffMySERP.com
[00:08:15] Form interactions can be measured in GA4
[00:11:26] EDGE of the Web Title Sponsor: Site Strategics
[00:12:50] Brands suspending their Twitter campaigns after finding their ads alongside questionable accounts
[00:17:07] Which of these advanced Google search operators did you already know about?
[00:24:31] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:25:41] Fast Track 1: Google Testing Things To Know On Right Search Panel
[00:28:15] Fast Track 2: Google Really Wants You To Avoid Changing URLs Just For SEO Reasons
[00:31:39] Fast Track 3: All The Google Announcements From Search On 2022
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
News Articles This Week:
https://searchengineland.com/ga4-now-has-an-enhanced-measurement-option-for-form-interactions-388424
https://searchengineland.com/advanced-google-search-operators-388355
https://www.seroundtable.com/google-testing-things-to-know-on-right-panel-34169.html
https://www.seroundtable.com/google-url-change-seo-34163.html
https://www.seroundtable.com/search-on-2022-34164.html
#StandwithUkraine edgeofthewebradio.com/ukraine
Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course not, that would not be responsible of us (see below if you want to play with your team)!
Erin and Tyler dig into the usage of “it depends” when working with SEO clients. There’s a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients. There are a lot of things depending on SEO success, and it’s our job at the agency level to guide our client's understanding as well as their success!
This special episode of the EDGE is where we connect with one of our sponsor’s leadership members. Be sure the check out Page One Power over at edgeofthewebradio.com/pageonepower.
[00:03:04] Tyler Bain: Project Manager at Page One Power
[00:06:23] You Have to be Hungry for Knowledge in the SEO Industry
[00:07:32] "It Depends": The Bane of Communication in the SEO Industry
[00:13:03] “It Depends” Can Actually be used to Build a Partnership with the Client
[00:15:35] Communicating and Understanding Goals
[00:17:10] Project Goals are Performance Goals As Well
[00:20:15] "It Depends" Can Be a Deal Killer
[00:23:44] Losing Your Traffic Isn't Necessarily a Bad Thing...It Depends
[00:24:51] Your Agency SEO Data Should Be Part of the Conversation
[00:32:45] A Level of Trust in Sailing: Best Practices of the Crew
Count the Analogy Drinking Game! Did we get them all??? Let us know at @EDGEWebRadio
Mike Blumenthal’s second segment on the EDGE takes us into the realm of the value of image optimization for Local Search. It’s a huge conversion factor for businesses that can be easy wins. Check out the incredible tool, AirCam.ai - a service that gives a breakdown of all of the images your business needs for local visibility.
Mike gives us his take on the most recent Google updates and how they may affect local visibility. He also unequivocally lays down his opinion about AI machine learning evaluating human content: Google’s not being accountable for the businesses that are relying on local visibility for revenue.
[00:04:35] The HCU: Content Written For People By People Evaluated By AI
[00:06:40] The Machine is Getting It Wrong
[00:08:40] Is Helpful Content Update Unfair to SMB’s Without Budget?
[00:12:37] Will the Updates Affect the Knowledge Graph?
[00:14:09] EDGE of the Web Title Sponsor: Site Strategics
[00:15:11] Why are Images So Valuable to Local Search?
[00:29:14] Mike’s Pro Tip for Local Optimization: Aimcam.ai
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Follow Mike!
https://www.twitter.com/mblumenthal
https://www.linkedin.com/in/mblumenthal/
https://www.youtube.com/channel/UCQb7CMIgNQz38U6RVcE8rug
Connect:
mblumenthal@nearmedia.co