Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?
He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.
Together, they tackle the above questions and more on the EDGE!
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Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.
Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.
A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!
News from the EDGE:
[00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter
[00:10:01] Our Title Sponsor: SE Ranking
Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Good luck! Deadline for the contest is February 28th.
[00:11:30] Bing users seem to be chatting it up too much…
[00:15:39] EDGE of the Web Sponsor: Inlinks
[00:16:42] Google Releases New Best Practices for Links
Barry Blast from Search Engine Roundtable:
[00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday
[00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy
[00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network
Thanks to our sponsors!
SE Ranking https://edgeofthewebradio.com/seranking
Inlinks https://edgeofthewebradio.com/inlinks
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Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.
They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.
Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Wix https://edgeofthewebradio.com/wix
SE Ranking https://edgeofthewebradio.com/pageonepower
Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
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Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE!
This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces.
A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!
News from the EDGE:
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Good luck! Deadline for the contest is February 28th.
Barry Blast from Search Engine Roundtable:
Thanks to our sponsors!
SE Ranking https://edgeofthewebradio.com/seranking
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Cyrus Shepard is this week’s guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.
He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year.
Now let’s discuss why SEOs are Google’s farmers on this episode of the EDGE!
[00:00:35] Introducing Cyrus Shepard
[00:02:35] Pathway to SEO
[00:06:03] Visual Search
[00:08:39] EDGE of the Web Title Sponsor: Site Strategics
[00:09:25] Zero Click Perspective
[00:09:57] Google’s Writing Its Own Content
[00:11:28] We’re Google’s Farmers and It Wants Our Crop
[00:13:50] The Omnichannel Approach
[00:17:31] You Gotta Know the SERP
[00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:18:33] Zero Click Study from Semrush
[00:21:28] Google MUM Taking Hold
[00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
[00:25:47] Any Tools Tracking SERP Features Well?
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Wix https://edgeofthewebradio.com/wix
SE Ranking https://edgeofthewebradio.com/pageonepower
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Follow Guest
https://twitter.com/CyrusShepard
https://www.linkedin.com/in/cyrusshepard/
https://moz.com/community/q/user/cyrus-shepard
Would love it if you'd give us a rating on ratethispodcast.com/edge!
GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That’ll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable.
Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web!
News from the EDGE:
[00:05:25] Make the switch to GA4, or Google will do it for you
[00:11:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:12:35] Twitter Considers Charging Brands $1000 Per Month to Stay Verified
[00:20:47] Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
[00:023:33] A Judge Just Used ChatGPT to Make a Court Decision
[00:30:04] EDGE of the Web Title Sponsor:
https://edgeofthewebradio.com/seranking
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Barry Blast from Search Engine Roundtable:
[00:33:28] Barry Blast 1: Google Does Major Refresh Of The Canonicalization Help Documentation
[00:35:57] Barry Blast 2: Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews
[00:39:30] Barry Blast 3: Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT?
Thanks to our sponsors!
SE Ranking https://edgeofthewebradio.com/seranking
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
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Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What’s going on here? Seriously?
Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week!
News from the EDGE:
[00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak
[00:13:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
[00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division
[00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?!
[00:28:02] Our Title Sponsor: SE Ranking
Barry Blast from Search Engine Roundtable:
[00:32:09] Barry Blast 1: Poll: Most SEOs Won't Recommend Using AI To Write Content - Link
[00:34:39] Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs - Link
[00:40:03] Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles - Link
Thanks to our Sponsors!
SE Ranking https://edgeofthewebradio.com/seranking
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine