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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Now displaying: January, 2021
Jan 28, 2021

Fernando Angulo, Head of Communications at SEMRush, shares his thoughts on the changes that the company had to go through over the course of the last year. We cover the management of 1,000 staff going to remote, the stresses of that change and the opportunities for innovation that it caused. We learn about how businesses reached out to SEMRush for their advice and counsel during the shut down.  Throngs of businesses didn’t know where to start in marketing and needed the help of SEMRush.  Listen in as we learn how they helped.

Jan 26, 2021

[00:03:37] Price Drops Featured in New Google Rich Results

Consumers love finding out about price drops, and Google is launching a new rich results feature to highlight product price drops. Online retailers just need to use the right structured data to get in on it.

By Roger Montti

 

[00:07:20] Do Contextual Links in Featured Snippets Threaten Click-Through Rates?

SEOs are concerned that more links in such a high-visibility search results feature will hurt brands by potentially reducing click-through rates. Is this a legit concern or just SEO panic?

By George Nguyen

 

[00:14:09] Google Turns up the Heat Down Under

Everyone knows Google doesn’t pay content publishers to link to their sites, right? Except Google just agreed to do that in France. So where does that leave Australia?

By Barry Schwartz

Jan 20, 2021

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Google & Facebook.  We unpack each company’s challenges and the concepts of fairness.  Isn’t this Big Tech’s platform that they invested in?  

 

[00:05:27]  The argument FOR business acquisition

[00:09:13]  The FTC reviews these acquisitions already

[00:13:36]  Facebook's weakest argument.

[00:14:47]  What are we upset about?

[00:16:13]  Google and Antitrust

[00:18:16]  Google: The Texas Lawsuit

[00:21:00]  No sympathy for the News: It’s Google’s Platform

[00:24:13]  Build a better platform

[00:29:41]  Please to Government

Jan 19, 2021

[00:03:24] New Community Feedback Feature on Yelp for “Health and Safety Measures”

Enough people want to know how safe they’ll be from the pandemic if they visit local businesses that Yelp has added a feedback feature for social masking and social distance compliance.

[00:10:52]Google Doesn’t Want to Pay Australian News Company

Australia wants an industry code requiring tech giants like Google to pay news publishers. Google’s “experiment” of disappearing Australian news from search is a chilling response.

[00:19:21]Dedicated Results Pages for Hashtag Searches on YouTube

Previous searches by hashtag inevitably included results not carrying the hashtag, but YouTube has an improved hashtag search now that limits results to videos actually carrying the hashtag.

Jan 16, 2021

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Big Tech (Google, Facebook, Apple, and Amazon). We cover the history of antitrust and how the archaic laws from 1872 cannot apply to the complex technological realm we are in. Sam had great input into the perspective of US and EU comparisons. Dive into this very topical discussion.

[00:07:59] History of Antitrust Laws in America
[00:11:00] The Differences In Big Tech As Opposed To Other Industries
[00:17:52] The Competing Factors
[00:18:44] What Are We Trying To Solve? Big Tech Being Mean To Big Tech?
[00:22:36] The Network Effect And The Utility Concept

Jan 12, 2021

[00:04:43] The Why and How of Going Granular: Beyond Traditional Intent
User search intent has increasingly taken center stage for shaping content and SEO, but are the traditional user intent categories up to the task of addressing micro-intentions? Probably not.

[00:13:06] Subtopic Rankings Launched by Google in Mid-November
What Google is aiming at is to diversify the content surfaced on broad queries based on possible subtopics that may be of interest, although it doesn’t seem to have changed the look of SERPs.

[00:20:17] Do Google Ads Salespeople Link Ad Spends to Organic Rankings?
Google spokespeople have been clear in that past that ad spends do not have a direct impact on SEO (buy more ads, get higher ranking), and yet some salespeople seem to suggest just that.

Jan 5, 2021

Welcome to 2021!
Here’s what we covered this week:

[00:03:44] Legal Action Against TikTok for Underage Data Violations
While TikTok has managed to avoid being banned and continues to grow, a new legal challenge is coming in the UK for how it handles personal data for underage users. Will TikTok continue to squeak by?
By Andrew Hutchinson

[00:10:14] Does Google’s John Mueller Ever Take a Break?
John Mueller, Webmaster Trends Analyst at Google, was online engaging the webmaster community on both New Year’s Eve and New Year’s Day. But his holiday engagements have become a tradition.
By Barry Schwartz

[00:15:36] Is BERT Biased? When Training Data Bakes in Bias
Like machine learning algorithms, a language model like BERT has to be trained using training data, and if the data is biased, then the way the model operates may be biased as well, with real consequences.
By George Nguyen

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