Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest.
While we tend to focus on digital marketing topics for our show, we know that a lot of our audience are in management roles and could learn a few things from the book.
So we reached out to Kim Scott, the author of the book "Radical Candor: Be a Kickass Boss Without Losing Your Humanity", to see if she could come on our show and answer our questions about the topic of "Radical Candor"
The book was released earlier this year and it has now become a New York Times and Wall Street Journal bestseller. In the book, she shares personal stories of her professional development as she worked in Russia, to starting her own company, to running successful teams at Google in how she developed the concepts she talks about in her book.
Giveaway
We are giving away ONE FREE COPY of Kim Scott's book "Radical Candor: Be a Kickass Boss Without Losing Your Humanity." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Kim and we'll choose one as the winner! You have until Friday, December 8 at noon ET to enter! To enter the contest, visit: https://www.facebook.com/EdgeoftheWeb/videos/1303616849748166/
How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants?
Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject at Content Marketing World a couple months ago. In this episode, we'll talk with Michael about how he convinces CEOs and CMOs to invest in content marketing and share a few secrets on how to measure the ROI of that content.
Michael also dives into the ROI topic in his book "The Content Formula" which provides a step-by-step guide for delivering ROI on your marketing.
Plus we discuss AI, Black Friday sales, and the new captcha coming from Facebook - all this week on the EDGE!
Giveaway
We are giving away ONE FREE COPY of Michael Brenner's book "The Content Formula." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Michael and we'll choose one as the winner! You have until Friday, December 8 at noon ET to enter! To enter the contest, visit: https://www.facebook.com/EdgeoftheWeb/videos/1296134233829761/