The “X” Factor
We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE!
And ask Mordy what he thinks about the rebranding…..go ahead, we dare you….
News from the EDGE:
[00:05:17] Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send
[00:13:23] Google updates Misrepresentation Policy with key information on building trust
[00:18:44] Washington Post shares SEO and web performance guidelines
[00:23:14] EDGE of the Web Title Sponsor: Site Strategics
AI Blitz:
[00:24:26] OpenAI’s head of trust and safety Dave Willner steps down
[00:26:32] Wix AI Site Generator Creates Entire Website: Images, Text – Everything
[00:29:51] Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals
[00:30:54] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
AI Tools:
[00:32:51] Circleback
[00:33:28] SumUp
Barry Blast from Search Engine Roundtable:
[00:34:26] Google: Expect A Confirm Google Algorithm Update This Summer
[00:36:15] Google: A Good Page Experience Doesn't Fix Other SEO Problems
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Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
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Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google SGE. Glenn gives real life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself. Plus, a some AI talk sprinkled throughout! Stay up to date with the OG himself, on this must-listen feature of The EDGE of The Web SEO Podcast!
[00:00:42] Introducing GSQI SEO Consultant, Glenn Gabe
[00:04:39] Should Sites be Optimizing for SGE?
[00:07:25] What Impact Does Featured Snippets Have on Links?
[00:11:03] How do Sites Achieve Featured Snippets?
[00:12:12] How Can SEO’s Move Forward With AI Content?
[00:14:51] How Will Google Respond to the Severe Influx of AI Content?
[00:17:21] EDGE of the Web Title Sponsor: Site Strategics
[00:18:06] Do AI Tools Provide False Positives on Human Generated Content?
[00:21:19] The One Thing Holding AI Back
[00:24:01] Beware of the Disavow Tool!
[00:35:38] EDGE of the Web Title Sponsor: Wix
[00:36:29] Pro Tip From Glenn Gabe
Thanks to our sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
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https://www.linkedin.com/in/glenngabe/
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Has AI Fallen Off?
Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE!
News from the EDGE:
AI Blitz:
AI Tools:
Barry Blast from Search Engine Roundtable:
Thanks to our sponsors!
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#StandwithUkraine edgeofthewebradio.com/ukraine
Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There’s so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast!
Key Segments:
[00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe
[00:07:54] What Sparked Glenn to Begin Educating the SEO Community?
[00:10:30] Choosing Impactful Topics When Writing Blog Posts
[00:14:04] Is Volatility on Google Higher Than Ever?
[00:19:26] EDGE of the Web Title Sponsor: Site Strategics
[00:20:11] What Tools Does Glenn Use To Retrieve Data?
[00:23:06] What Kind of ‘False Flags’ Arise in SEO?
[00:33:21] EDGE of The Web Sponsor: Wix
[00:34:03] How Should You Focus on Tracking SERP Features?
Thanks to Our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
https://www.facebook.com/gsquaredinteractive
Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE!
News from the EDGE:
[00:03:14] Google Details SEO Guidance for Content Syndication Partners
[00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z
[00:16:00] Threads Reaches 100 Million Members in Record Time
[00:19:45] EDGE of the Web Title Sponsor: Site Strategics
[00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog
AI Blitz:
[00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - ‘anyone can be a data analyst now’
[00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI
[00:23:59] Google Calls for Public Discussion on AI use of Web Content
[00:27:53] EDGE of the Web Sponsor: Inlinks
AI Tools:
[00:29:10] Voice Jacket
[00:29:24] Memento AI
[00:30:58] Dectopus
Barry Blast from Search Engine Roundtable:
[00:32:16] Google Ads to Remove Examples From Legal Requirement Policies
[00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it’s crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast!
Key Segments:
[00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton
[00:04:40] How do you enter the international SEO space with a client?
[00:07:03] The best way to structure international website URL
[00:10:00] What is hreflang and what does it signal to search engines?
[00:15:59] What practices should an organization consider when deploying international SEO?
[00:18:47] EDGE of the Web Title Sponsor: Site Strategics
[00:19:48] Differentiation of content based on culture when translating websites for international SEO?
[00:29:38] EDGE of The Web Sponsor: Wix
[00:30:17] Where does AI fit in international SEO?
[00:34:14] Understanding the importance of E-E-A-T when translating a website
[00:36:47] Gemma Houghton’s pro tip in international SEO
Thanks to Our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
https://twitter.com/GemHoughton
https://www.linkedin.com/in/gemmahoughton/
The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE!
News from the EDGE:
[00:03:18] Google removes Canada news links in response to Online News Act
[00:17:15] Twitter Didn’t Just Block Unregistered Users, It Blocked Google Search
[00:21:52] EDGE of the Web Title Sponsor: Site Strategics
[00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover
[00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin
[00:27:23] EDGE of the Web Sponsor: Inlinks
AI Blitz:
[00:28:41] AI is going to be used to decipher ancient languages
[00:28:51] AI is going to tackle climate change
AI Tools:
[00:29:40] Supertools
[00:29:54] Submagic
Barry Blast from Search Engine Roundtable:
[00:31:10] Barry Blast 1: Google’s search generative experience shows local store inventory
[00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long
[00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL’s after Twitter blocked unregistered users
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine