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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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Now displaying: June, 2021
Jun 22, 2021

While Erin’s away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, journalist bios, FAQs in snippets and, drum roll, the Core Web Vitals algorithm update!

[00:05:44] Study asserts a ton of Google’s ad traffic is coming from fake news sites

[00:12:14] Google wants to bridge the gap between content and writer

[00:17:44] We’re going to start seeing fewer FAQ drop downs in snippets

[00:21:31] The Page Experience (Core Web Vitals) update is rolling out now!

Jun 22, 2021

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Google is heading and discuss the next evolution of understanding entity relationships.

[00:03:59] When Bill got started in patent sleuthing

[00:07:27] Tracking the authors of the patents, like authors of good books

[00:13:40] Tying it all together: “You shall know a word by the company it keeps”

[00:19:20] Tying entities into search can be easier than SEO

[00:22:57] The weight and impact of taxonomies and ontologies 

[00:26:36] The language models that Google is building now

[00:28:36] Latent Semantic Indexing is a misnomer

Jun 15, 2021

Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, explain creating Web Stories, and cover how Google is demoting libelous content.

[00:03:17] Google says to not compare the importance of different ranking factors

[00:10:01] Web Stories are here and it’s time to start making your own

[00:19:54] Google’s demoting libelous content in an effort to surface higher quality content

Jun 14, 2021

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and how we might be wasting time even talking about them as much as we do in SEO.

[00:04:44] What are some other metrics that should be more important than just rank?

[00:11:25] It’s not about rank, at some point it’s a brand marketing position.

[00:14:03] Does Google even want to give you a click? 

[00:15:02] We can waste a lot of time complaining about changes from Google...Google’s taking with one hand, giving with another.

[00:21:40] Over 1200 SERP features on Google

[00:25:50] Google’s goal

Jun 10, 2021

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week.  We dove into a number of items, including: 

 

[00:04:28] 

iContact acquires Moz.  We’re saddened by the end of an era.

 

[00:08:39] 

Google says that they don’t rank website pages differently than blog posts.  Really?

 

[00:15:47] 

June 2021 Core Update has rolled through.  Another one is coming in July!

Jun 8, 2021

What are the problems when analyzing and acting on data from enterprise-level SEO projects?  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource.  Mark Traphagen of SEO Clarity gives us his insights into these issues.  He also gives us a perspective of what is a good make-up of an enterprise SEO skill set.  Happy to have been able to catch up with Mark and have a good solid discussion.  


[00:06:22] 

Getting behind the curtain of Big Data inside of a NSEO software provider


[00:09:20] 

The biggest issue in enterprise SEO. The time to move from data to insight to action


[00:13:12] 

Listening to SEO’s is an important part of developing SaaS SEO software


[00:14:00] 

How many enterprise SEOS actually “get” the goals of their business? What have you seen from the most successful SEOs?


[00:16:34] 

Do we have to move as fast as Google is? 


[00:21:34] 

Matching our machine learning to the Google machine

Jun 4, 2021

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including very interesting jump links on featured snippets that don’t go off of headlines but off of Google reading and placing relevant references to the passages. There’s a brain at work here, folks!

[00:06:46] 

Google Search Console removes the generic Rich Results

[00:09:53] 

Google expands its Google Shopping integrations with eCommerce players

[00:13:58] 

Google’s featured snippets now showing “also on this page” additional jump links into the article (really cool)

Jun 4, 2021

Roger Montti shares with the EDGE audience some of his perspectives of the more contentious discussions that SEOs are having in the marketplace of ideas.  We dig into what Google is really doing with the SERP and what the challenges are in reporting the larger perspective for the different audiences he serves.  A key message in this interview is not to be afraid to put yourself out there.  Great takes from a long-time contributor in the field.

 

[00:02:41] The Zero-Click Discussion the realm of ideas

[00:07:57] Google’s meeting 5 user intents at the same time

[00:12:24] Nostalgia for ten blue links?

[00:17:30] Ramping the first time SEOs into the conversation going on

[00:19:59] Rodger’s process of targeted a particular SEO topic

[00:25:53] High level of scrutiny from the community on what Roger publishes.  What are the challenges?

[00:28:29] Don’t be afraid - put it out there.

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