One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make your brand successful and how do you motivate your community to take action?
Carrie Melissa Jones, founder and CEO of Gather Community Consulting, has helped build communities since the early 2000s and we were lucky enough to spend an hour with her to hear from her how she helps brands build communities.
Plus, how will the new Facebook feed update change the way companies build a community on Facebook? Will we begin to see a shift towards groups?
Find out all you need to know about building a community from one of the best, this week on EDGE of the Web!
Sponsors
CoSchedule
We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized.
You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar.
Head over to https://coschedule.com to sign up for a 14-day free trial today!
OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!
The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled.
He speaks several times a year about the future of search and that's where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow.
Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on the EDGE!
Sponsors
SMX
We are two months away from SMX West - the leading conference for SEO and SEM Professionals. SMX West will take place March 13-15 in San Jose and will have tracks focusing on SEO, SEM, and Retails.
Some of this year's topics include: AMP, Voice Search, Progressive Web Apps, Video Ads, Shopping Campaigns and more!
Also, SMX officers 6 pre-conference workshops to choose from for additional training and you'll have plenty of opportunities for networking.
Buy your All-Access ticket before February 3rd to save $300 - plus Edge of the Web listeners will save an additional 10% off your ticket when you use discount code "EDGE"
Get your tickets now for SMX West 2018 in San Jose - March 13-15 - Rates go up after February 3!
To buy your tickets, please visit http://edgeofthewebradio.com/smx/ - don't forget to use "EDGE" at checkout to save an additional 10%.
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CoSchedule
We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized.
You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar.
Head over to https://coschedule.com to sign up for a 14-day free trial today!
OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!
We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management.
Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign.
Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show?
All this and more, this week on Edge of the Web!
Sponsors
We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized.
You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar.
Head over to https://coschedule.com to sign up for a 14-day free trial today!
OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!
"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis.
For businesses, leveraging voice search presents one of the greatest challenges yet and so we reached out to Duane Forrester, the VP of Industry Insights at Yext, to break down how businesses should be tackling voice search and adapt their marketing for voice assistants and agents.
BONUS: For our email newsletter subscribers, you will receive special bonus content from our interview with Duane Forrester. We never get to cover all of the topics we want to in an episode and sometimes the conversation takes place before and after the show. Sign up for our newsletter as we're sharing exclusive content with our guests every week! To sign up for our newsletter, sign up here: http://edgeofthewebradio.com/newsletter/
Sponsors
We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized.
You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar.
Head over to https://coschedule.com to sign up for a 14-day free trial today!
OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!