Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest.
While we tend to focus on digital marketing topics for our show, we know that a lot of our audience are in management roles and could learn a few things from the book.
So we reached out to Kim Scott, the author of the book "Radical Candor: Be a Kickass Boss Without Losing Your Humanity", to see if she could come on our show and answer our questions about the topic of "Radical Candor"
The book was released earlier this year and it has now become a New York Times and Wall Street Journal bestseller. In the book, she shares personal stories of her professional development as she worked in Russia, to starting her own company, to running successful teams at Google in how she developed the concepts she talks about in her book.
Giveaway
We are giving away ONE FREE COPY of Kim Scott's book "Radical Candor: Be a Kickass Boss Without Losing Your Humanity." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Kim and we'll choose one as the winner! You have until Friday, December 8 at noon ET to enter! To enter the contest, visit: https://www.facebook.com/EdgeoftheWeb/videos/1303616849748166/
How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants?
Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject at Content Marketing World a couple months ago. In this episode, we'll talk with Michael about how he convinces CEOs and CMOs to invest in content marketing and share a few secrets on how to measure the ROI of that content.
Michael also dives into the ROI topic in his book "The Content Formula" which provides a step-by-step guide for delivering ROI on your marketing.
Plus we discuss AI, Black Friday sales, and the new captcha coming from Facebook - all this week on the EDGE!
Giveaway
We are giving away ONE FREE COPY of Michael Brenner's book "The Content Formula." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Michael and we'll choose one as the winner! You have until Friday, December 8 at noon ET to enter! To enter the contest, visit: https://www.facebook.com/EdgeoftheWeb/videos/1296134233829761/
For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book.
"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" has captured so many of our industries biggest moments and brought a little humor to the situation.
We talk to Tom in this episode about his background in marketing and why he started to draw cartoons about the marketing industry instead of a wider audience.
CONTEST
If you want to win a free copy of Tom's new book, we are giving away a free book to the person who gives us the best caption for this comic panel
To enter the contest, visit http://edgeofthewebradio.com/giveaways/ to submit your caption and be entered to win!
Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcast with Jay Acunzo.
Jay was a former digital media strategist at Google before joining HubSpot as the head of content and has now become an accomplished keynote speaker and award-winning podcast host.
We wanted to pick Jay's brain to learn what tips he could give to someone who is starting a new podcast and find out how podcasters can take their show to the next level.
Join us this week for our fun conversation with Jay Acunzo!
Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harder at it.
Sujan Patel, the co-founder of Web Profits, joins us this week to talk about something he is very passionate about. No, we're not talking about his passion for Batman (although he and Erin and geeked out before our recording) - we're talking about what he calls Customer Delight.
On his website SujanPatel.com, he has published The Customer Delight Playbook and he walks through how businesses can build their customer loyalty by delighting them and then turn that into customer referrals!
Join us today as we talk Customer Delight, today on the Edge!
You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot has always been SEO. That where Site Strategics started - by debunking SEO myths and speaking with leaders in search and the SEO field.
We have a very special show today - we are talking to John Mueller, a Webmaster Trends Analyst at Google. It's not often that we get Google on the horn so we are especially excited for this show!
John Mueller works with the Webmaster Central, Sitemaps and Search Quality teams at Google to make sure information flows freely between webmasters and engineers at Google. He is based in Zurich, Switzerland and is known for his regular Google Webmaster Hangouts - where he takes live Q&A from webmasters and SEOs.
Join us on our conversation with John Mueller as we dive deep into some SEO topics...today on the EDGE!
David H. Lawrence XVII is an actor and professional voiceover talent and is best known for his role as Eric Doyle (The Puppet Master villain) in Heroes but has also had roles in The People vs. OJ Simpson, Cars 3 and Lost.
David had been in radio for over 30 years when he decided he wanted to change to become an actor and moved out to Los Angeles. After spending a few years training and gaining experience, he got his first paid role at the age of 50.
With his wealth of knowledge in radio and voiceover talent, David then decided to build an online training class called VO2GoGo that helps actors and voiceover talents use their voice to tell effective stories. Now, he is the process of developing a course called Camera Ready U - which is designed for actors, marketers, and anyone else who wants to improve their on-screen camera presence.
This week we talk with David about his background in radio, why he decided to change careers so late in life, and of course his acting career. Plus, we discuss his new training course and get a little preview of some of the topics he'll talk about in the course.
All this and more, on the Edge!
David Markovich is the Founder and CEO of Online Geniuses (OG), a community that he has built online using Slack with over 8,000 members.
Several of our past guests have mentioned this community to us and so we wanted to learn more about this group!
Listen to David talk about how he came up with the idea for Online Geniuses, how it was to move the group from Skype to Slack, and find out about the meetups in different cities across the world!
Imagine the year is 2020 and Google and Amazon have taken over the world and Skynet has become a reality. What can you do to prepare your marketing agency for this ultimate reality? We're talking to David Mihm is the founder of Tidings this week on Edge of the Web.
David Mihm has been involved in Local SEO for several years now and even founded the company GetListed.org which he sold to Moz in 2012. David's newest company is only a few months old and is looking to turn the email marketing industry on its head! This tool combines all of your social media postings and turns it into a weekly or monthly newsletter. Email marketing has proved to be one of the more effective marketing tools out there that people seem to ignore or push aside. This new tool will help to change that!
A few of the topics we cover in this episode include:
Home Service Ads
Local SEO
Artificial Intelligence
Voice Search
The Value of AdWords in the Future
The Future of SEO
Bill Slawski is the Director of SEO Research at Go Fish Digital and he is also behind the blog SEO by the Sea. As well as his extensive SEO knowledge, Bill is known for examining and studying patents filled by search engines.
In this episode, Erin and Tom talk to Bill about the latest patent filed by Google (Project Jacquard - Textile-Based Device Controls), learn about the weirdest patent Google ever filed, and learn more about Bill's history in law.
Check out this fun interview and join us for our next show on Facebook Live for a chance to win a free account to Ahrefs!
Aleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week.
Aleyda is a well-known & experienced international SEO consultant, author, and speaker with 10+ years of experiences working with European, American, and Latin-America companies. She has been named a top digital marketing specialist by Forbes, Entrepreneur, and was recently featured in Huffington Post.
In this episode, we get to ask her your questions and we deep dive into International SEO - we're giving you your guide to start in this area. All this and more, today on the EDGE!
A great speech isn't one big performance, it's made up of hundreds, thousands, or even millions of little moments. So this week we're talking to Andrew Davis who is a bestselling author and keynote speaker from Monumental Shift.
He is starting a new program called Amplify Speaking. This new training course from Andrew will help you improve your public speaking skills and help you land speaking gigs at some of the nation's biggest conferences.
Plus, with those speaking engagements, you should be able to get leads and new business from them! Find out how public speaking can improve your company's bottom line this week on the EDGE!
We are coming up on fall and that means it is time for all of the new smartphones to be released - and one of the features everyone looks for in their smartphone is the camera. The cameras on phones are improving every year and have made shooting video on your phone so easy to do.
David Basulto saw this trend and decided to help us all shoot better video with our phones. While he was a film teacher at a local high school David Basulto decided he wanted to help his students use the tools they already have to shoot video. And that's where he came up with the cases he creates at iOgrapher.
His company took off in 2013 and quickly he was seeing his cases being used by the Miami Dolphins, the Boston Celtics, and even Steven Speilberg! David has also written a book which explains all that you need to know about shooting video with your phone or tablet. The book came out last December and is called Life. Camera. Action.: How to Turn Your Mobile Device into a Filmmaking Powerhouse
Also - joining Erin Sparks and Tom Brodbeck in the studio is AJ Ablog, the founder, and Visual Director of Ablog Cinema. AJ is a great videographer in Indianapolis and he assists Site Strategics in all of our video work.
GIVEAWAY
We are also going to be giving away some product from iOgrapher - If you comment on the Facebook Live video, you'll be entered to win a FREE case from iOgrapher! To enter the contest, leave your comment on this video: https://www.facebook.com/EdgeoftheWeb/videos/1211891312254054/
You have until Thursday 8/31 at 2:59 p.m. to enter and we'll announce the winners on our Facebook Live at 3 p.m. on 8/31.
What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring process should include texting.
A recent study found that 86% of respondents aged 18-30 felt positive when recruiters utilized text messaging during the interview process. Plus, there are many benefits for the recruiters and HR managers too. It eases the process of reaching today's talent, saves time, and can even eliminate bias in the hiring process.
Listen to our great conversation with Aman Brar as he joins us in the studio to talk about all the features that Canvas provides and how you can use it in your next job hire!
Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like American Express, Dell, and Motorola.
More recently, Carla co-authored the book Experiences: The 7th Era of Marketing with Robert Rose which teaches marketers how to develop, manage, and lead the creation of valuable experiences for their organization.
We wanted to have Carla on this week's show to talk about branding - and more specifically innovative branding. She has worked with some of the world's biggest brands and has some great insight into how to keep that innovative culture in your company.
If you enjoyed our conversation with Carla, be sure to check out her presentation at Content Marketing World in a few weeks. If you haven't bought your tickets for the event yet, use Carla's discount code to save $100. Use code SPKR100 at checkout.
You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile?
When Site Strategics wanted to become an agile digital marketing agency earlier this year, we reached out to this week's guest Muhammad Yasin, the director of marketing at PERQ. He and his team shifted to agile marketing a couple years before and our team picked his brain about some of the lessons he learned in the process of this shift.
So this week, having realized we've never dedicated a show to the topic, we decided to bring Muhammad on the show with our COO Jason Fletcher to talk about agile marketing and why both of our organizations work in this manner.
To learn more about PERQ, we had the co-founders of the company on our show a couple years ago. Listen to that show here: http://edgeofthewebradio.com/seo-podcast/show-68-perq-consumer-incentives/
Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consultants struggle to get work. John Doherty saw this issue and decided to do something about it.
So, in 2013 he launched Credo. Credo looks to match businesses with reputable and vetted consultants and agencies. Every consultant or agency is vetted by John and then he helps that business find the right consultant or agency to fit their needs and budget.
John has spent several years in digital marketing, previously working as a consultant with Distilled. He has worked with small-VC backed start-ups to large hotel chains with multiple brands.
John is a great resource in the SEO and digital marketing industry, so we are certainly excited to bring him on this episode of Edge of the Web.
Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting harder and harder to get your video noticed.
So this week, we wanted to talk with David Feinman, CEO of Viral Ideas, a video marketing agency out of Philadelphia. David gained national recognition for creating The Zombie Run that went viral across the country - getting featured by CNN and Wired.
David shares with us some great tips on how to get your video noticed and keep them watching throughout the whole video.
All this and more, today on the EDGE!
What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars.
The IAB is estimating that by 2018, programmatic advertising will be over 80% of a company's marketing spend - so it is definitely a market digital marketers need to be aware of.
So we wanted to bring on Priya Kapoor of Point It. They have a great programmatic team at Point It and Priya is one of their Programmatic Campaign Managers. She has been in digital marketing for only a couple years and has caught on very quickly!
This show we also have a very exciting announcement to make! Edge of the Web just received the "Best Podcast/Audio Series" award for 2017 from the Content Marketing Institute and Content Marketing Awards! We are very honored to have received the award and we're excited to meet everyone at the Content Marketing World in September.
Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all.
In this episode, we'll talk to Paul about how he built a successful e-commerce website and what he learned from his downfall.
Plus, he is a speaker for SEMrush and has regular speaking gigs, webinars, interviews on a regular basis. We talk with Paul about the latest news out of SEMrush and what we can expect from the tool in the future. And if you didn't know, SEMrush is one of the best tools a digital marketer can have in their tool bag - we will go over some of the best features of the tool and how you can use it to do research on your competitors!
!
We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please reach out to us!
What is Native Advertising and how can I use it to help promote my content? Well, who better else to talk to us about native advertising than Chad Pollitt, Partner & VP of Audience of the Native Advertising Institute.
Chad has been creating online campaigns for over 15 years for some of the world's most recognisable brands and has been named a member of the Forbes Top 100 list. He is also the author of "The Native Advertising Manifesto", "The Content Promotion Manifesto", and "51 Things Your Mother Taught You About Inbound Marketing."
Chad is located locally, so we were glad to welcome him to our studio for this week's show!
Eight years ago, he was broke, in the middle of a divorce, had hundreds oof thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to his blog every year.
That man is Jeff Bullas of JeffBullas.com and today we are going to talk to him about his story and why he started JeffBullas.com.
Plus, he has a new eBook out called 101+ Tips and Tactics to Grow Your Web Traffic and we discuss some of the tips he has in the eBook. He also has a Udemy course called 7 Key Steps to Blogging Mastery.
"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates."
Those words were spoken recently by today's featured guest Jono Alderson at the Friends of Search 2017 conference a few months ago. Jono Alderson is the Principal Consultant for Distilled and he has spent the last two years researching and reading every press release, studying every merger and acquisition, analyzing every movement being made by some of these global companies like Amazon, Apple, Microsoft, Alphabet, Facebook, Uber, and more.
This week we discuss with Jono why he thinks this future is a possibility and discuss how we can as marketers protect our jobs and improve our skill set for this new machine learning/AI world.
All this and more, today on THE EDGE!
It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz.
This time on the show, however, we wanted to talk to Nicholas to talk about link building and the changes he's seen happen in the past year. And the 2017 Link Building Survey is out and if you are in the marketing industry, you are able to fill out this survey!
Plus, we break down the latest updates from Google, Facebook, and recap this year's Google I/O. All this week on Edge of the Web Radio!
How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand.
On this show, we are talking to Stacey Jaffe, the Vice President of Digital Content and Channels for Teach for America, who had just spoken at the Digital Now conference in Orlando, Florida. Stacey and her team are creating content for Teach for America by staying true to their "north star".
Find out more about this and more, today on the Edge!