Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!
Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.
The connection between music theory and digital marketing is also explored, focusing on two main concepts:
If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year.
Key Segments
[00:02:38] Introducing Dan Shure
[00:04:30] Always a Focus On Content Optimization
[00:08:05] Zero Time Thinking About E-E-A-T
[00:13:37] What is the QRG Really There For?
[00:14:50] Attention to Sentiment: Important Factor for SEO
[00:18:39] EDGE of the Web Title Sponsor: Page One Power
[00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens
[00:21:48] Looking At Content Optimization Like a Comedian
[00:25:45] Loss of Indexed Pages: The New First for SEO?
[00:27:02] Indexing: If It's Important, Link to it From Your Homepage
[00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:31:33] Digital Marketing Lessons to Learn from Music
[00:38:50] Two Tools for Content Optimization from Dan Shure
Thanks to Our Sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Wix https://edgeofthewebradio.com/wix
Follow Guest
https://www.twitter.com/dan_shure
https://www.linkedin.com/in/evolvingdan/
https://www.instagram.com/danshure
Experts On The Wire Podcast:
Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consumers. There are some huge lessons that the EDGE team shares in common with Dan and his show. We were eager to discuss how podcasting flourished through COVID and what kept some of them afloat after. Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts - research.
Join one of the EDGE’s astute colleagues, Dan Shure, as we go on the Wire with this Expert!
[00:02:35] Introducing Dan Shure
[00:04:57] SEO Came From Necessity
[00:10:30] How the SEO Podcast Affected Dan’s Business
[00:12:14] Audio Quality Is a Separator in the Podcast Space
[00:15:54] When Dan's SEO Skills Took Off
[00:17:52] Some Lessons Learned About Podcasting
[00:18:09] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:19:01] Research is the Key
[00:22:24] Companies that Jumped Into Podcasting During COVID
[00:24:51] Oversaturation of the Medium?
[00:25:33] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:26:07] Podcast Tips: Equipment?
[00:27:26] Find Your Niche or Create One
[00:30:12] Education from the Podcast Discipline
[00:32:53] Asking 50 Experts
Thanks to our sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Wix https://edgeofthewebradio.com/wix
Follow Guest
https://www.twitter.com/dan_shure
There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm update and Erin’s EEEEEEEEEE onomatopoeia. . .
E-E-A-T
On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . .
Follow us on Twitter and let us know how we did on this show.
Help us out with a review of the show today!
Go to RatethisPodcast.com/EDGE
News from the EDGE:
[00:03:17] Google Reveals More Information About Search Status Dashboard
[00:08:54] Google December 2022 Link Spam Update Rolling Out Now
[00:12:35] EDGE of the Web Title Sponsor: Site Strategics
[00:13:05] E-E-A-T and major updates to Google’s quality rater guidelines
[00:25:29] Google E-E-A-T: How To Demonstrate First-Hand Experience
[00:27:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:28:38] Elon Musk’s poll results are in: He should step down, Twitter voters say
Barry Blast from Search Engine Roundtable:
[00:32:59] Barry Blast: Quick Roundup
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn’t a person, nor a deity where SEOs serve as priestly intermediaries between it and clients trying to appease a jealous god. The antidote is a better mix of what is ethical and pragmatic.
Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful.
The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold.
Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.
Let’s see how many analogies and metaphors we can fit in… on the EDGE!
Key Segments:
[00:07:38] Why do we personify Google?
[00:12:11] Looking for Patterns
[00:16:46] Replicating the Process of Human Reading
[00:19:31] Marketers as High School Guidance Counselors
[00:23:33] EDGE of the Web Title Sponsor: Page One Power
[00:25:10] Writing Like Wikipedia
[00:30:04] Engineering the Best Possible User Experience
[00:33:46] Standing on the Shoulders of the Original Google
[00:35:58] SEOs are Not Priests of the Temple Google
[00:37:41] Some People Just Have to Touch the Plate
[00:40:35] Anthropomorphization of AI Content
[00:48:01] The Web is a Mirror and What It Reflects Is Us
Thanks to our sponsor!
Page One Power: https://edgeofthewebradio.com/pageonepower
SHOW REFERENCE LINKS
Connect with Norm Vogele and Page One Power
Twitter: @aka_norman https://twitter.com/aka_norman
LinkedIn: https://www.linkedin.com/in/norm-vogele-60363076/
Twitter: @pageonepower https://twitter.com/pageonepower
LinkedIn: https://www.linkedin.com/company/page-one-power/
Facebook: https://www.facebook.com/PageOnePower
Instagram: https://www.instagram.com/pageonepower/
“Welcome back to the EDGE,
In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“
That….has to be our lamest intro…..brought to you by ChatGPT!
We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong?
Join us and catch up on our choice picks in the news this week.
News from the EDGE:
[00:05:40] All of your sites can now be on page one of Google results!
[00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out
[00:16:51] EDGE of the Web Title Sponsor: Site Strategics
[00:18:24] ChatGPT Content for SEO?
[00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blasts from Search Engine Roundtable:
[00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link
[00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link
[00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices.
Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization.
As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE!
[00:02:47] Introducing Paul Andre de Vera
[00:06:29] Owning the Pixels on Page One
[00:08:00] It’s All About Engagement
[00:09:33] Getting Video Wrong
[00:10:07] Be a Real Person NOT a Persona & EAT
[00:14:32] EDGE of the Web Title Sponsor: Site Strategics
[00:17:45] YTO – YouTube Optimization
[00:22:16] How Long to See Impacts of Video Optimization?
[00:27:33] Google Loves Livestreaming
[00:27:49] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:28:23] Pro Tip: Just Press Record
Thanks to Our Sponsors!
Site Strategics sitestrategics.com
Wix: edgeofthewebradio.com/wix
Follow the Guest:
https://www.twitter.com/paulandre
https://twitter.com/SEOvideoSHOW
https://www.youtube.com/@SEOVideoShow
https://facebook.com/paulandredevera
Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don’t judge us).
Follow us on Twitter and tell us how we did on this show.
Help us out with a review of the show today!
Go to RatethisPodcast.com/EDGE
News from the EDGE:
[00:02:39] Don’t promise your clients page 1 rankings. You might get sued - By Google
[00:05:49] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:06:38] Google’s suspensions policy for Display and Video
[00:08:25] Check your WordPress version, lots of security updates before version 6.0.3
[00:16:01] EDGE of the Web Title Sponsor: Site Strategics
[00:16:56] A Senator’s warning about TikTok and letting kids get on the app: He says we should ban it
[00:22:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
Barry Blast from Search Engine Roundtable:
[00:23:23] Google Discover performance reports improve accuracy - Link
[00:24:35] Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO - Link
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he’s still cranking out the content. A consummate entrepreneur and former corporate SEO shares his journey of building a successful podcast with Erin Sparks on the EDGE.
Dre shares insider tips for both beginners and seasoned veterans and does it with panache. He explains the importance of audience feedback, consistency, having high energy, landing great guests, and production quality. And lastly, he wants you to be your silly self.
Let’s get our energy going right now… on the EDGE!
[00:02:40] Introducing Paul Andre de Vera
[00:05:58] Entrepreneurship
[00:09:06] It’s a Show NOT a Podcast
[00:11:51] High Energy, Lots of Feedback, Quality Production
[00:15:42] EDGE of the Web Title Sponsor: Site Strategics
[00:16:55] Tackling Introverts
[00:17:58] Quality Production Lessons Learned
[00:24:04] Podcasting isn’t for Everyone. Consistency is Crucial
[00:25:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:27:59] Learning SEO, Interviewing SMEs, Video Skills
[00:31:57] How To Get Podcast Guests
[00:34:09] Be Your Silly Self
Thanks to Our Sponsors!
Site Strategics https://www.sitestrategics.com
Wix https://edgeofthewebradio.com/wix
Follow Our Guest
https://www.twitter.com/paulandre
https://twitter.com/SEOvideoSHOW
https://www.youtube.com/@SEOVideoShow
https://facebook.com/paulandredevera