This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing the takeaways from a panel of top SEOs discussing Google's Page Experience update.
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.
We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes that had everyone fired up. Give it a watch and listen!
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.
We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast. Give it a watch and listen!
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.
We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother! Give it a watch and listen!
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.
We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping. Give it a watch and listen!
We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only Martin Splitt, Developer Relations at Google. Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the web open. He, Gary Illyes, and John Mueller are working hard in communication with the web world, sharing information regarding how Google looks at the web and their insights at Google Webmaster Trends. We deep-dived into learning how to rank well on Google by developing a top-notch website and content during episode 359 of the EDGE of the Web.
The Final Countdown for Adobe Flash’s Demise
Flash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flash as of the end of the year.
By: Ryan Whitwam
Why Does Google Hate Guest Posts?
Google seems to think most guest posting is an attempt to get links. Because of this Google discourages guest posting and devalues it for ranking purposes.
By: Roger Montti
Say It with Me Now: Bounce Rates Don’t Impact Ranking!
Google’s John Mueller reiterates yet again that Google does NOT look at bounce rates in Analytics for ranking websites. Google has been saying this for years, but the myth persists.
By: Barry Schwartz
Page No-Index Guidance from Google
If you wonder which pages really should get a “noindex” tag and which ones you don’t have to bother with, Google’s John Mueller took a crack at explaining it in Google Webmaster Hangout.
By: Roger Montti
From: Search Engine Journal
How Useful is AMP if It’s Not Tied to Top Stories?
In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility. The question is whether or not publishers will stick with AMP if they don’t have to. Hard to say at this point.
By: George Nguyen
From: Search Engine Land
Video Views and Lead Ads get Engagement Remarketing Option on LinkedIn
If you’ve been waiting…and waiting…and waiting for more targeting options in your LinkeIn advertising campaigns, it looks like the wait is finally over for Lead Ads and Video views.
By: Susan Wenograd
From: Search Engine Journal
Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google!
Key topics discussed during the show:
Don’t Panic About the Google Page Experience Update
Google is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them.
By: Barry Schwartz
From: Search Engine Roundtable
Watch Out TikTok, Zynn is Coming for You
It’s hard to imagine any app overtaking TikTok’s momentum, unless maybe it would pay users to watch videos. And that’s exactly what newcomer Zynn is doing. Will it succeed?
By: Jacob Kastrenakes
From: The Verge
SMBs Looking Forward to Google’s Ad Credits
Google is testing adding selected web page links in the results user get when searching on YouTube, with the option of clicking on the page link to visit it or conducting a Google search.
By: Matt Southern
From: Search Engine Land
When it’s time to get your schema mark-up in order, it’s frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn’t it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week’s featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsession is leveraging the functionalities of Google Tag Manager for schema mark-up so you can bypass waiting on developers.
Key topics discussed during the show:
Advertisers Using AI to Find Podcast Opportunities
Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help.
By: InsideRadio
From: Inside Radio
Facebook and Instagram Dive into eCommerce with Shops
The novel coronavirus pandemic seems to have served up the final push Facebook needed to let businesses have online stores easily accessible through both Facebook and Instagram.
By: Andrew Hutchinson
From: Social Media Today
What Happened to Google Search Results After the May Core Update?
There has been a good deal of chatter out there about something seeming amiss with Google’s search results post-update. Did Google break something? And if they did, can they fix it?
By: Barry Schwartz
From: Search Engine Roundtable
Could podcasting be your drip method for sales? Let’s filter this with John Wall, and grind out the details! John Wall, Partner at Trust Insights and co-host of Marketing Over Coffee, joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and Christopher S. Penn, record a show every week and then publish every Thursday morning. They've been talking about marketing at tech on Marketing Over Coffee for over 12 years which has become their leading source of customers. Tune in to episode 356 of EDGE of the Web to learn how to create a drip method for sales utilizing your own podcast.
Key topics discussed during the show: