Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content.
As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun - it is people, places, and things.
Plus, we talk a little bit about his latest blog on Moz.com - how to do effective email outreach.
This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map.
All these things and more, this week on the Edge!
Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within Google Analytics.
Some of the topics we cover include:
- Campaign tagging
- Creating Custom Channels & Dimensions
- Filtering out spam traffic
This is a deep-dive into Google Analytics, so if you are a beginner to Google Analytics, we recommend that you have your analytics account open to help you know what we are talking about.
Plus, we catch up with Douglas Karr of the Marketing Tech Blog to discuss one of his latest blogs titled: "What Strategies, Tactics, and Channels Should Marketers Focus on in 2017"
A great episode this week on Edge of the Web!
Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week.
Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year.
This episode we are talking about the study called "The State of the Connected Customer" and how it relates to B2B companies and B2C companies.
Plus, Mathew is focused on writing his new book that will be released in early 2018. A title for the book has not been decided upon, but we discuss a good amount of the book's content in this episode.
Also this week we talk with Douglas Karr of the Marketing Tech Blog and find out who were the most loved MarTech companies of 2016.
All this and more, this week on the EDGE!
<h3>SHOW NOTES: </h3>
6:45 - Start of News Segment
16:15 - Start of Interview with Mathew Sweezey
1:03:35 - Beginning of Segment with Douglas Karr
Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy!
Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best.
Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!
Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with research partners like Buffer, Wistia, and MadMimi to test some […]
The post EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.