New Image License Metadata at Google
Beta testing is now underway at Google on new ways to display licensing information for material appearing in Google Images.
75 Million Google Maps Reviews GONE via AI and Human Moderation
This was an effort by Google to identify and remove content that violates its policies by leveraging the power of machine learning and automatic detection with people helping out.
Do Keywords in Descriptions Affect Google My Business Rankings?
Google’s response to the question feels like a big “maybe.” There’s no guarantee the practice will improve rankings, but it could depend on a variety of other factors.
Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might already have a GMB without even realizing it… but someone else may be running it or at least updating your content for you. You don’t want that! It’s time to take ownership of your company’s GMB and optimize it so that you are ranking in the local 3-pack! This week’s featured guest Sherry Bonelli, Owner of Early Bird Digital Marketing and Google My Business Silver Product Expert, shares her insights on the 7 steps to optimize your GMB! She lives and breathes learning all things about GMB, hence why she was recently named as a GMB Silver Product Expert! You won’t want to miss getting EDGEucated by Sherry during episode 344 of EDGE of the Web!
Some key points discussed during the show:
YouTube is Beta-Testing New Viewer Applause Feature
For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they like.
Editing and Uploading Instagram Stories May Get Even Easier
This new option would provide a video slider trimming tool built into Stories. If it works, then users wouldn’t need third-party editing apps to trim their content before uploading.
New Google Ads Partner Requirements Leave SEMs Frustrated
SEMs are complaining about new requirements such as doubling the ad spend, upping certifications, and bowing to Google’s recommendations over what SEMs think is best for their clients.
Google Shopping Ads are Coming to Gmail
Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data will be reported under the Google Display Network.
SEOs Complaining About Google Post Rejections Based on Image Guidelines
Google appears to be cracking down on enforcing its image guidelines, which include not using stock photos. There are other image guidelines that are vague and confusing.
Over is a Content Creation App Recently Acquired by GoDaddy
The mobile app for small and medium-sized businesses is for rapid content creation for websites, email, and social media platforms. It will soon be part of GoDaddy’s Website + Marketing platform.
Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with knowledgeable content! This week’s EDGE of the Web featured guest, Robert Rose, Chief Troublemaker (yes that is his title) at The Content Advisory! He helps us bring awareness and understanding to the importance of content creation in a tactical way, not just to get content out the door! Robert is a content marketing strategist, advisor and storyteller. He has spent his career helping fellow marketers tell their story more effectively through digital media. His bestselling book, Killing Marketing, which he co-wrote with Joe Pulizzi is considered to have rewritten the rules for marketing.Some key points we discussed during the show:
Lazy-Loading for All Images in WordPress 5.4
The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images.
Google Search Console Adds New Version of Removals Report
The new version allows site owners to temporarily hide a page from appearing in Google search results. Other features in the new version include outdated content and SafeSearch filtering requests.
Surprises in Super Bowl 54 Commercials
Although most critics weren’t overly impressed with this year’s Super Bowl commercials, Google managed to produce a real tear-jerker of a spot.
Many people in the work space have a hard time with providing feedback without worrying about hurting someone’s feelings. Other times, superiors have a hard time providing feedback in a respectable manner. What if we told you there was a way to challenge your coworkers while also caring personally? When you want to transform your workplace culture for the better, then you need to meet Kim Scott, Co-Founder of Candor Inc., who happens to be our featured guest on episode 341! Kim is the author of the book, “Radical Candor: Be a Kickass Boss Without Losing Your Humanity”. She shares her insight on her book and how it actually works in the workplace!
Some key points we discussed during the show: