Google Unconference: Sold Out!
After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going.
After Content is Indexed, Keywords in URLs are Less Important
Tired of twisting yourself in knots about keywords in URLs for the SEO factor? John Mueller of Google notes their impact is minimal once the content of a page has been indexed.
Enhanced News Storytelling Capabilities with Licensed Content
Google is launching a project to enhance news storytelling and pay publishers for high-quality news content. First announced in June, the project will officially launch later this year.
This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help Groups. In episode 366 of EDGE of the Web we deep dive into all things Google. Tune in to learn more!
The Google Update that Wasn’t
The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it was called a “glitch.”
Heading Tags are Important to Google
Put simply, Google’s John Mueller indicated that heading tags do matter and are considered a “strong signal” of the content on a web page.
Capturing Leads Through YouTube for Google Ads? Yes You Can!
New to YouTube are lead form extensions to allow advertisers to capture leads even while users are watching videos.
This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising management. Tune in to episode 365 to get some helpful tips from the pro herself!
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This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and Do Work Better. Max provides us his insights into his unique perspective on building good culture, values, and work ethics with employees in the workplace. If you are wanting to learn how to grow a strong culture, core values, and hard work ethics then this is the episode you need to tune into. Learn more from Max by checking out the EDGE of the Web episode 364.
Key topics discussed during the show:
How Unstoppable is Google?
The big tech companies have been in the hot-seat of Congressional hearings because they’re seen by some as monopolistic. Here’s how Google’s CEO responded in testimony.
Is Google Analytics Used Ranking Search Results?
Some have speculated that Google is actually using Google Analytics as part of its search results ranking process. John Mueller of Google weighs in to shed some light on the theory.
How is Video-Watching Behavior Changing? Snapchat’s Study
If businesses want to keep up with evolving video consumption behaviors in the younger set, Snapchat’s new study is one place to start developing an understanding of shifting trends.