Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research & development than you would have imagined. Plus, Google has an all-new filter tab. Don’t miss out on what’s happening in the SEO world this week, as always, right here on the EDGE of the Web!
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
[00:08:13] A new study finds that Google’s AI summaries may hurt searches for brands and products
[00:13:03] EDGE of the Web Sponsor: Site Strategics
[00:15:10] Disney teams with Google to boost ad reach
[00:19:53] Google Update Unleashes Ranking Rollercoaster: Prepare for Volatility
AI Blitz:
[00:25:51] Study finds that China produced almost 50% of the world's top AI researchers, compared to ~18% from the US, thanks to China's heavy investment in AI education
[00:28:27] Justice Department Risks Picking the Wrong Fight With Apple
AI Tools:
[00:31:02] AI-powered History Teacher
[00:32:49] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:34:10] Report: No Site Hit By The September Helpful Content Update Recovered Yet
[00:37:46] Microsoft Buying Ads On Google Search To Drive More Searches On Bing
[00:41:15] Google Tests Products & Product Sites Search Bar Filter Tabs
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Resources:
#StandwithUkraine edgeofthewebradio.com/ukraine
Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance!
Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you’ve taken the stage! Get ready to execute an analytical symphony that springs the audience to their feet this week on the EDGE of the Web!
[00:03:21] Introducing Brie Anderson
[00:04:06] Brie’s GA4 Session at Brighton SEO
[00:06:05] Testing GA4 Before the ‘Show’
[00:11:22] Can You Set Up GA4 Tracking to Expand Behavioral Analysis?
[00:16:12] EDGE of the Web Title Sponsor: Site Strategics
[00:17:14] What to Actually Do With All This Data
[00:19:58] Is Multi-Touch Reporting in GA4? What About Assisted Conversion Reporting?
[00:23:18] Benchmarks of User Experience
[00:29:00] EDGE of The Web Sponsor: Wix
[00:30:11] Mapping Out The User Journey
[00:38:40] Brie’s Experience From Developing Educational Courses
[00:41:11] Final Pro Tip From Brie Anderson
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Twitter: https://twitter.com/brie_e_anderson?lang=en
LinkedIn: https://www.linkedin.com/in/brieeanderson/
Resources:
TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast!
Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep you updated in the coming weeks but here’s everything we know now.
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
[00:04:50] Here we go again…Is TikTok about to get BANNED in the US?
[00:09:26] EDGE of the Web Sponsor: Site Strategics
[00:10:02] Are Google Ads about to screw up your targeting at the country level?
[00:13:06] You know what we’ve been needing around here… A COOOOOOORE UPDATE
AI Blitz:
[00:27:03] Google engineer stole AI tech for Chinese firms
[00:28:26] Researchers create self-spreading AI malware
AI Tools:
[00:29:54] Suno - Make a song with a prompt
[00:32:33] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:33:09] Google: We Still Try To Avoid Overlapping Algorithmic Updates
[00:35:18] Google Maps Hides Views Counts On New Reviews
[00:36:25] Does Google Search Know What Is Reliable Information
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Resources:
Here we go again…Is TikTok about to get BANNED in the US?
Are Google Ads about to screw up your targeting at the country level?
Google engineer stole AI tech for Chinese firms
Researchers create self-spreading AI malware
Google: We Still Try To Avoid Overlapping Algorithmic Updates
Google Maps Hides Views Counts On New Reviews
Does Google Search Know What Is Reliable Information
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today.
Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migration process while highlighting key features to help you find your melody. We’ve been rehearsing for years, folks, and it’s finally time to get GA4 up and running. Down goes UA! As we help you find your Google Analytics 4 rhythm this week on the EDGE!
Key Segments:
[00:03:28] Introducing Brie Anderson
[00:05:19] How Brie Navigated Her Career
[00:12:22] Transitioning Into GA4
[00:17:01] Setting Up GA4
[00:20:42] EDGE of the Web Title Sponsor: Site Strategics
[00:32:10] EDGE of The Web Sponsor: Wix
[00:33:34] How to Collect Search Traffic Analytics?
[00:35:26] Final Tips For Setting Up GA4
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Twitter: https://twitter.com/brie_e_anderson?lang=en
LinkedIn: https://www.linkedin.com/in/brieeanderson/
Resources:
There’s a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues to make improvements of its own - updating their Local Service Ads with a new verification process to reduce spam. Google is also testing a new feature called Popular Opinions Search Carousel intended to allow users to view opinions and reviews of various products right on the SERP. Finishing up on Google, the crew looks at a new survey that says SEO’s distaste in Google is at an all time high. Tensions have risen, where will Google turn next? Tune in this week to find out, here on the EDGE of the Web!
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
[00:04:34] LinkedIn Boosts Quality Posts: Your Best Content Could Shine for Months
[00:09:28] Google Tests Tool that Refines Existing Quality Content
[00:14:41] EDGE of the Web Sponsor: Site Strategics
[00:15:37] A Judge Rules: Google Must Address Some Antitrust Concerns from Advertisers
AI News:
[00:19:17] Elon Musk sues OpenAI over alleged breach of nonprofit agreement
[00:20:51] Some users turn to AI chatbot therapists … but experts warn about the lack of a human connection
[00:26:33] Elon Musk: AI will run out of electricity and transformers in 2025
AI Tools:
[00:28:29] Transform any picture into a sticker
[00:29:55] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:31:07 ] Report: Google Local Service Ads To Gain New Verification Process
[00:32:46] Google Popular Opinions Search Carousel
[00:35:14] Survey Says Most SEOs Dislike Google Now More Than Before
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Resources:
LinkedIn Algorithm Change Could Promote Your Best Posts For Months
Google Testing AI Tool That Finds & Rewrites Quality Content
Google must face some advertisers’ antitrust claims, says U.S. judge
Elon Musk sues OpenAI over alleged breach of nonprofit agreement
Some users turn to AI chatbot therapists … but experts warn about the lack of a human connection
Elon Musk: AI will run out of electricity and transformers in 2025
Brody Clark: Popular Opinions Search Carousel
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio