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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Now displaying: August, 2019
Aug 21, 2019

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, will provide commentary and analysis on all the latest #DigitalMarketing #SEO headlines during the news roundup segment of episode 323.

This week's topics:

New Types of Structured Data Added to Google Search Console
Google Search Console has added three more types of structured data; Product Markup, Sitelink Searchbox Markup, and Unparsable Types.

Bulk Reviews for GMB
Google is making it easier to do bulk reviews, replies, and flagging across many listings at the same time.

Podcast Listening Continues Growing
The usage of podcast mobile app has grown 60% since January 2018 and is expected to continue growing. Podcasts are turning into the top platform to advertise on.

Aug 20, 2019

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know from Bill Slawski, Director of SEO Research at Go Fish Digital, who has been doing SEO work for 20 years. You won’t find someone who knows more about Google’s inner workings, so tune in to episode 323 of the EDGE of the Web podcast to get the inside scoop on the latest SEO developments.

Aug 14, 2019

Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines:

Podcasts results expected as SERP results in Google
We’ve already seen it popping up- SERP results with podcast episode info and a play button from Google search. This feature is going to be prime real estate!

Amazon Echo keeps overwhelming stronghold on market share
With over 76 million units sold- Amazon Echo continues to be the clear leader when it comes to at-home (or office) smart speakers.

Over 106 Million people affected by the Capital One hack
30 GB of data was stolen from Capital One in a hack where the accused used a rented server to gain access, and siphon off data, including Social Security Numbers, and bank account numbers.

Aug 13, 2019

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines during the news roundup segment of episode 322

Aug 7, 2019

Don’t miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He’s a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

Aug 6, 2019

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he’s one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he’s going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns.

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