Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It’s all things structured data, here on this episode of the EDGE of the Web podcast!
Key Segments
[00:02:34] Introducing Martha van Berkel
[00:06:52] How Often Should You Review Existing Schema?
[00:11:32] EDGE of the Web Title Sponsor: Site Strategics
[00:13:43] The Process of Validating your Schema
[00:18:23] What is Schema Performance Analytics?
[00:21:41] Difference Between Onsite and External Schema Libraries
[00:26:00] EDGE of the Web Sponsor: Wix
[00:31:21] SchemaApp Highlighter
[00:33:02] Advice for Aspiring Technology Innovators
Thanks to our Sponsors
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Twitter: @marthavanberkel
LinkedIn: SchemaApp Martha van Berkel
YouTube: SchemaApp
Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We’re full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we’re late on delivery (sorry)!
News from the EDGE:
[00:04:13] Another search engine hopeful bites the dust
[00:09:50] HUGE fine for Meta in the EU
[00:15:17] EDGE of the Web Title Sponsor: Site Strategics
[00:16:04] TikTok bans have started in the US- just at one state so far
[00:21:05] Google’s AI Regulation Wishlist
AI Blitz:
[00:26:05] OpenAI CEO On AI Oversight: From Disinformation To Data Privacy
[00:27:24] OpenAI launches a free ChatGPT iOS app
[00:28:41] Apple Bans Employees From Using ChatGPT
[00:30:43] AI Tool: BytePods- AI generated daily podcasts
[00:32:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blast from Search Engine Roundtable:
[00:33:52] Barry Blast 1: Microsoft Bing Cars For Sale Adds "No Accidents" Label
[00:37:02] Barry Blast 2: Google Tests New Product Details & Links In Web Search
[00:39:11] Barry Blast 3: Google Helpful Content Update Can Demote & Now Promote Content
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
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It’s time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool!
[00:02:21] Introducing Martha van Berkel’s schema journey
[00:08:00] How important is Structured Data in SEO?
[00:08:39] History of Structured Data for Websites
[00:10:15] The Moment the Chaos Stopped
[00:11:46] Schema.org: One Ring to Rule Them All
[00:15:21] The Definition of Semantics
[00:16:51] Think About Schema like the Biological Classification
[00:17:36] Solving Schema at Scale
[00:19:30] Reporting on the Value of Structured Data Deployment
[00:23:16] EDGE of the Web Title Sponsor: Site Strategics
[00:24:40] It’s Not Google’s Knowledge Graph, It’s Yours
[00:30:06] Friends Don't Let Friends Schema Spam
[00:32:48] We Need to Go Back To Basics
[00:34:01] Training the World
[00:35:37] EDGE of the Web Sponsor: Wix
[00:37:15] Schema is Your First Communication with Google
Thanks to our sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Guest
Twitter: @marthavanberkel
LinkedIn: SchemaApp Martha van Berkel
YouTube: SchemaApp
Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet.
News from the EDGE:
[00:02:58] The AI Takeover of Google Search
[00:18:58] What are Ads Going to Look Like in SGE?
[00:21:17] EDGE of the Web Title Sponsor: Site Strategics
[00:22:29] Googles Ad Transparency Center
AI Blitz:
[00:24:01] AI experts sound alarm on technology going into 2024 election: ‘We're not prepared for this’
[00:27:48] Amazon working on AI tools to generate videos, images for advertisers
[00:28:19] OpenAI rolls out more than 70 ChatGPT plugins including Internet access
[00:28:36] Meta Announces AI-Powered Tools To Streamline Ad Processes
[00:28:39] Airtable AI Makes Modern AI Accessible Across the Enterprise
[00:28:51] AI Girlfriend: This influencer is making $1/minute with a bot trained on her voice
[00:30:39] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blast from Search Engine Roundtable:
[00:32:28] Google: Invalid Schema Markup Doesn't Hurt You
[00:33:50] Google Reiterates: Google Analytics 4 Deadline Is Not Changing
[00:35:29] Google I/O Search Algorithm Ranking Update - Unconfirmed
Thanks to our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
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EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google.
Bonus: Impact of ChatGPT to SEO’s?
Tune in as they discuss the current state of Google’s approach on indexing… right here on the EDGE!
[00:02:40] Introducing Areej AbuAli
[00:04:07] Controlling Crawlability and Indexability
[00:07:37] Google Filtering Indexing?
[00:09:50] Google’s Control on Content
[00:12:17] EDGE of the Web Title Sponsor: Site Strategics
[00:13:06] Utilizing ChatGPT at Scale
[00:17:13] The Ethical Dilemma surrounding AI
[00:19:00] EDGE of the Web Sponsor: Wix
[00:20:57] What Tools Strengthen your SEO Content?
[00:24:46] Tips to Aspiring Tech SEO’s
[00:29:08] Areej AbuAli pro advice
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Wix: http://edgeofthewebradio.com/wix
Follow Guest
It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates!
News from the EDGE:
[00:01:59] Really Bad Dad Jokes from Mordy
[00:03:12] Leaked over a Google- “We are losing the AI battle” - LINK
[00:09:23] EDGE of the Web Title Sponsor: Site Strategics
[00:10:02] Could the 10 blue links be going away? - LINK
AI Blitz:
[00:19:35] Warren Buffet’s Take on AI - LINK
[00:21:09] OpenAI’s New Text-to-3D Model - LINK
[00:21:58] Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge - LINK
[00:23:25] OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data - LINK
[00:24:39] ChatPDF (SEO Audit data to Summaries) - LINK
[00:25:31] Ray Kurzweil Rebuts Calls To Pause AI Research - LINK
Barry Blast from Search Engine Roundtable:
[00:27:48] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:28:28] Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions - LINK
[00:29:31] Barry Blast 2: Google: It's A Terrible Idea To Disavow Links Based On Third-Party Metrics - LINK
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
It’s time to move to GA4, folks!
Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than:
(1) Update your WPCode plugin now and,
(2) Get to GA4 fast…..the end is nigh!
Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz.
News from the EDGE:
[00:05:25] WordPress plugin compromised again!
[00:12:40] EDGE of the Web Title Sponsor: Site Strategics
[00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!
[00:16:56] Pinterest and Amazon are partnering with ads
[00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:20:25] Volatility from the April 2023 Google Reviews Update
Barry Blast from Search Engine Roundtable:
[00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again?
[00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names
[00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search
Helpful Links:
The Ultimate Guide for setting up a Google Analytics 4 property
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine