Erin’s back in the captain’s seat to go over the recent digital marketing news of the week.  Stories from Search Engine Roundtable….yup, that’s it….all from Barry Schwartz.  It’s a trifecta.  We should probably just give up looking anywhere else…

 

[00:08:05] Product Reviews Update rolling out from Google

[00:17:33] Show Notes

[00:19:11] 100 million fraudulent or abusive edits blocked on Google Maps

[00:21:51] This Week’s Poll

[00:23:17] EDGE of the Web Title Sponsor: Site Strategics

[00:24:37] What does it mean to “De-SEO” a web page? 

[00:29:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

 

#StandwithUkraine edgeofthewebradio.com/ukraine

Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix. 

• [00:07:30] Header and Footer Links - What does Google think?
• [00:10:43] EDGE of the Web Title Sponsor: Site Strategics
• [00:12:56] How are Expertise, Authority, and Trust evaluated by Google?
• [00:20:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
• [00:20:54] Get ready to say goodbye to the Analytics you’re used to.

Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution.  No paid sponsorship here, folks, this is the real deal. Enterprise SEO is about to be at executed at scale!  Be sure to listen to the first episode of our two-part interview with these two SEO innovators.  They are about to make SEO history……and Erin’s a little verklempt….

[00:04:15] How seoClarity learned about the biggest roadblock in getting changes done at the Enterprise level

[00:08:39] We are at an all-time high of the number of open SEO positions at the Enterprise level.

[00:10:18] Are SEO's aware of these limitations?

[00:12:18] Google’s at scale, what aren’t Enterprise SEOs?

[00:15:36] The Interview Series Title Sponsor: Site Strategics edgeofthewebradio.com/Site

[00:16:22] Changing the exectution of Enterprise SEO at scale: seoClarity Automate

[00:20:50] Everything that an enterprise would expect: publishing, workflow and security

[00:25:00] Sponsor for EDGE of the Web: Wix edgeofthewebradio.com/Wix

[00:25:32] Tested on 3,500 of seoClarity's clients

[00:26:36] SEO Agencies are able to take control of their own destiny

[00:29:16] What is the cost of not doing something? 

[00:30:42] A moment of reality check

[00:33:27] The Reality: No-Code SEO

[00:38:17] A George Lucas moment

How did last week’s poll fail?  That’s our question.  Erin’s not happy there.  New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti.  Short-form videos are the way of the future!  Give us a listen, today on the EDGE!

[00:03:50] Update your WordPress As Soon As Possible

[00:06:45] More Short-Form Videos coming to Google SERPs

[00:14:26] EDGE of the Web Title Sponsor: Site Strategics

[00:15:23] Twitter Testing new Profiles for Shops, Products In-App

[00:19:00] This Week’s Poll

[00:21:58] Show Notes

[00:22:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:00:00] Advertisers in Russia have their ads paused by Google

#StandwithUkraine edgeofthewebradio.com/ukraine

The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin.  We’re wanting to continue to get the word out on how to support Ukraine.  Please go to edgeofthewebradio.com/ukraine for more information.    

[00:05:08] New Businesses Are Opening at pre-pandemic levels!

[00:14:21] Verifying your business on Google - harder than getting a passport?

[00:18:55] EDGE of the Web Title Sponsor: Site Strategics

[00:20:07] Show Notes

[00:21:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:22:00] This Week’s Poll

[00:24:19] How can you help in Ukraine? Why not hire an SEO or PPC Specialist?

We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world.  Articles from Social Media Today and Search Engine Journal. Let’s make sure to get the word out and share this information.  

[00:05:05] FB Bans announced by Russia

[00:10:51] Website Security important to review due to increases in Russian Cyber-Attacks

[00:17:56] Ukrainian Patriot: Tim Soulo from Ahrefs extending memberships to match donations

[00:21:03] Ukrainian Patriots: Wix evacuates nearly 1,000 Ukrainian staff and families

[00:22:52] Ukrainian Patriot: Anton Shulke: Head of Influencer Marketing at Duda

[00:25:41] Aleyda Solis: Showcasing Ukrainian SEOs

[00:22:52] Ukrainian Patriot: Ievgen Saveliev

[00:27:35] Information for supporting Ukraine: edgeofthewebradio.com/ukraine