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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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Now displaying: 2013
Dec 21, 2013

The Industry’s Favorite SEO Podcast #EDGETALK : Site Strategics Successes! If you’re heard our show for a while, you’ve heard us talk about a number of topics inside digital marketing: Search Engine Optimization, Social Media, Search Engine Marketing….. Something that we sometimes forget to do is talk about some of […]

The post Site Strategics Client Successes – Show 74 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Dec 15, 2013

The Industry’s Favorite SEO Podcast Listen to our 2013 Review of Internet Marketing and Online Stories of 2013 Erin Sparks, Doug Karr and Tom Brodbeck review Internet Marketing Trends that happened in 2013. Discussions about Mobile Media, New Tools in the Industry and the Rise of Small Business Digital Marketing.

The post Internet Marketing in 2013 Year in Review – Show 73 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Nov 30, 2013

The Industry’s Favorite SEO Podcast It’s coming – Cyber Monday… And your prospect shoppers know it! Every Cyber Monday, shoppers “arrive” online in droves searching for special incentives and deals. They’re specifically looking for discounts, special offers and even free shipping. With some marketing strategies, you can harness your social […]

The post Ways to Use Social Media for Cyber Monday – Show 72 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Nov 23, 2013

The Industry’s Favorite SEO Podcast Have you been trying to figure out your ROI for your website and digital marketing initiatives? Maybe you have been thinking about the wrong ROI! We have in house a special guest – Lauren Littlefield of Right On Interactive (ROI for short). They are a […]

The post Lauren Littlefield of Right On Interactive – Show 71 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Nov 18, 2013

SEO Radio Podcast It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to […]

The post 5 Marketing Habits Made Worse Online – Show 70 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Nov 2, 2013

The Industry’s Favorite SEO Podcast #EDGETALK : JEFFREY ROHRS, AUTHOR OF AUDIENCE Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets […]

The post Jeffrey Rohrs, Author of Audience – Show 69 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Oct 26, 2013

SEO Radio Podcast #EDGETALK : LEADER IN CONSUMER INCENTIVES – PERQ We have a couple of guests in house for this week’s show. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with use of cutting […]

The post Interview with PERQ – Consumer Incentives – Show 68 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Oct 19, 2013

The Industry’s Favorite SEO Podcast Have you wondered why your nice shopping cart site’s pages aren’t ranking. It probably took some time to build the entire site – and you’re scratching your head about why the search engines aren’t ranking you pages at all. We know why : It’s about […]

The post How To Improve eCommerce SEO Rankings – Show 67 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Oct 12, 2013

The Industry’s Favorite SEO Podcast Well Google’s done it again: A new algorithm change – what does that mean? Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system. We had […]

The post Google Hummingbird Update – Show 66 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Sep 28, 2013

The Industry’s Favorite SEO Podcast Google has stopped providing ANY Keyword Data There’s a bit of information that you need to know now if you are doing online marketing for your website. Google Keyword Data, what searchers are typing in to find you, is now gone – finished, kaput – […]

The post Google Keyword Data Apocalypse – Show 65 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Sep 21, 2013

The Industry’s Favorite SEO Podcast Interview with Tom Webster from Edison Research We’ve got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Research Author of BrandSavant : a repository of data being generated by social, digital and traditional media – […]

The post Interview: Tom Webster from Edison Research – Show 64 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Sep 14, 2013

The Industry’s Favorite SEO Podcast The Definition of a Website Must be Updated Out With The Old Unfortunately, the current outdated definition of a website has perpetuated the view of a website as an exercise in technology, rather than a function of business. Let’s talk about what the definition of […]

The post Redefining the Website – Show 63 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Sep 7, 2013

The Industry’s Favorite SEO Podcast A recent study showed that 72% of all websites are failing to attract new visitors and convert leads. Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to […]

The post Three Reasons Why Websites Fail – Show 62 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Aug 31, 2013

The Industry’s Favorite SEO Podcast #EdgeTalk : Mark Schaefer – Physics of Social Content We’re going to be talking about something today that is a concept that all marketers need to embrace if they want their content to thrive in the digital space. That’s the Physics of Social Content. Ready […]

The post Mark Schaefer – Physics of Social Content – Show 61 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Aug 24, 2013

The Industry’s Favorite SEO Podcast #EdgeTalk : STOPPING CONTENT THEFT It’s Show 60! Yes 60! Hoot Hoot! If you have a blog, write articles for content websites, or manage an online magazine, chances are you’ve had, or will have, your content stolen at least once. The stolen content then is […]

The post 5 Ways to Stop Content Theft – Show 60 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Aug 17, 2013

The Industry’s Favorite SEO Podcast EdgeTalk : 15 Ways To Build Your Brand’s Authority We’re talking Checklists – so get your pencils ready! These days, authority matters. Not only will building your brand’s authority help create the necessary SEO signals to improve your site’s natural search performance, it’ll also create […]

The post 15 Ways To Build Your Brand’s Authority – Show 59 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Aug 10, 2013

SEO Radio Podcast EdgeTalk : IEDC Indiana Economic Development Corp Issues Today we’re talking about a local Indianapolis Business issue that has come to light, concerning capital investment into start-up companies here in our city. There was a news article from the Indy Star recently about the IEDC, the Indiana […]

The post IEDC – Indiana Economic Development Corp Issues – Show 58 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jul 27, 2013

The Industry’s Favorite SEO Podcast EdgeTalk : Jason Keath & Social Fresh We have the opportunity to speak with a leader in online marketing, Jason Keath is the CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker, and […]

The post Interview with Jason Keath of Social Fresh – Show 57 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jul 20, 2013

The Industry’s Favorite SEO Podcast EdgeTalk : Jay Baer & Youtility We have the opportunity to speak with a leader in online marketing, the hype-free digital marketing strategis, speaker and author : Jay Baer. We’re excited to talk to him about his new book about Online Marketing without the Hype […]

The post Jay Baer & His Social Media Book – Youtility – Show 56 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jul 13, 2013

The Industry’s Favorite SEO Podcast EdgeTalk : What’s the second largest search engine? Did you know it is YouTube? If you didn’t know that, then there’s a lot of new traffic that could be in front of your site if you adopt some optimization techniques for videos. VIDEO OPTIMIZATION IS […]

The post How To Optimize Your Videos For Search – Show 55 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jul 6, 2013

The Industry’s Favorite SEO Podcast EdgeTalk : What’s The One Thing That Keeps Searchers From Converting On Your Site? There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and […]

The post What is the One Thing that Stops Conversion? – Show 54 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jun 22, 2013

The Industry’s Favorite SEO Podcast EdgeTalk : We have top tips that you need to know if you have an online store, it’s critical for the success of your site – Top Tips for Ecommerce SEO We’re also going to be talking to a friend of the show, and a […]

The post Ecommerce SEO Tips and Jack Klemeyer – Show 53 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jun 15, 2013

The Industry’s Favorite SEO Podcast EdgeTalk : If Building Consumer Trust is the Key to Social Media, Why Are We Blowing It? We found a great article from Adobe’s Marketing blog which mentioned a survey that by Forrester which found that of 58,000 online consumers in the U.S., only 15% […]

The post Failing in Consumer Trust – Show 52 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jun 8, 2013

The Industry’s Favorite SEO Podcast EdgeTalk : Google’s Penguin Update, Round 2! You know we talk about Google regularly, and when there’s an update, we’re very attentive. Why? It means your opportunity to be in front of your potential audience, that’s why! Well – Penguin 2.0 happened. And we’ll have […]

The post Google Penguin Update Round 2! – Show 51 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

May 25, 2013

SEO Radio Podcast EdgeTalk : Christopher Carfi VP, Platform Products at Swipp Inc. What are the challenges that marketers face in determining consumer sentiment, and consumer intent?

The post Interview: SWIPP with Christopher Carfi – Show 50 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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