Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that’s happening. Nothing could go wrong there
Giving the news from the upcoming Skynet, for the end of June 2023.
News from the EDGE:
[00:05:29] There’s something new in Google Search Console
[00:09:55] EDGE of the Web Title Sponsor: Site Strategics
[00:10:26] There’s something gone from GA4
[00:13:46] And YouTube says - “No More Confusion” from Fan Accounts
[00:16:02] EDGE of the Web Sponsor: Inlinks
AI Blitz:
[00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues
[00:20:00] AI Topics From Google Search Central Live Tokyo
[00:22:46] Study shows developers training AI are using AI
AI Tools:
[00:25:22] 5 Useful ChatGPT Plugins
[00:27:20] Automatically Generate FAQ content
[00:29:08] Turn Your Data into Meaningful Narrative
Barry Blast from Search Engine Roundtable:
[00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update?
[00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
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In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week's episode of The EDGE of The Web Podcast!
Key Segments:
[00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton
[00:07:39] What is international SEO for an Organization?
[00:09:00] Multilingual SEO Opposed to International SEO
[00:11:55] What is the Concept of Internationalization?
[00:13:44] Globalization vs. Internationalization
[00:16:01] EDGE of The Web Title Sponsor: Site Strategics
[00:16:48] Biggest Opportunities and Misconceptions in International SEO
[00:21:31] What Does International SEO do for a Brand?
[00:23:12] EDGE of The Web Sponsor: Wix
[00:24:05] How do you Forecast Potential Investment and Potential Return?
[00:26:12] What’s the Hardest Form of International Marketing to Get Into?
Thanks to Our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Wouldn’t you like to have your living room decorated by an AI bot? What could go wrong there?
In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews.
Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there’s that.
News from the EDGE:
[00:05:15] Perspectives Are In Mobile Search
[00:11:25] Major Update for Looker Studio and GA4
[00:15:47] Trust in Online News is Shifting, but to Who?
AI Blitz:
[00:24:30] Amazon is using generative A.I. to summarize product reviews
[00:28:09] Google’s Bard Paused in the EU. What’s Behind the Delay?
AI Tools:
[00:30:07] Vimeo’s new AI script generator will write corporate marketing filler in seconds
[00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot
Barry Blast from Search Engine Roundtable:
[00:35:13] Google Search For Clothing Adds Virtual Try-On Models
[00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews
[00:10:07] EDGE of the Web Title Sponsor: Site Strategics
[00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!
Key Segments
[00:03:05] Daniel K. Cheung Background Intro
[00:05:50] Recommended Tools for Creating and Validating Schema
[00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?
[00:13:13] Significant Links & Related Links… What are they?
[00:15:22] “Is Part Of” Properties
[00:17:21] Nesting Your Business Details in Schema
[00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors
[00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?
[00:29:15] Structured Data Pro Tip From Daniel K. Cheung
Thanks to our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
https://www.danielkcheung.com.au/
https://twitter.com/danielkcheung
https://au.linkedin.com/in/danielkcheung
Links for Your Schema Dev Time:
Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing.
New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE!
!600!
Thanks to everyone for giving us support over the years.
News from the EDGE:
[00:01:29] EDGE’s 600th Episode!
[00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong?
[00:12:03] EDGE of the Web Title Sponsor: Site Strategics
AI Blitz:
[00:13:15] Reddit Launches New Ad Products To Boost Conversions
[00:17:14] Linkedin Ads Rolling Out Generative AI
[00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code
[00:20:35] AI Will Be Built Into All Of Meta’s Products
[00:22:23] ChatBot Players: Trying the AI Scripts One Last Time
AI Tools:
[00:30:50] Roast - Uses AI to Optimize Your Dating Profile
[00:31:25] Bard - Google Chrome Chat Box Extension
[00:31:58] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blast from Search Engine Roundtable:
[00:33:29] Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts
[00:34:22] Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away
Thanks to our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
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Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE!
Key Segments
[00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung
[00:10:13] Evolution of SEO: How Google Operates Beyond Keywords
[00:13:44] Why are SEO’s Struggling to Adapt to Structured Data?
[00:16:47] Entity Maps of Schema Markup
[00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site
[00:21:37] Nested Schema and Where to Use It
[00:26:02] What is the Importance of the About Property in Schema?
[00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:32:45] What to Avoid Mentioning in Schema Markup
[00:35:22] Difference Between Significant Links and Relevant Links
Thanks to our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
https://www.danielkcheung.com.au/
https://twitter.com/danielkcheung
https://www.facebook.com/=
https://au.linkedin.com/in/danielkcheung
Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week!
Oh yeah - tweet Mordy more SGE examples, would ya? He loves it.
News from the EDGE:
[00:02:55] How’s that new Generative AI search result going for you…. S…l…o…w…l…y?
[00:07:43] EDGE of the Web Title Sponsor: Site Strategics
[00:09:04] Which video platform is the most profitable for the creators?
AI Blitz:
[00:11:25] We turned Search Engine Land into a chatbot
[00:13:48] Google Bard now can use your device’s precise location for more relevant local results
[00:14:01] Bing Chat gains Android home widget and improved sports scores
[00:15:59] Americans Know About ChatGPT But Few Use It, Survey Finds
[00:17:45] AI eliminated nearly 4,000 jobs in May, report says
AI Tools:
[00:20:47] HireAI
[00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blast from Search Engine Roundtable:
[00:24:54] Google Rolling Out Multiple Featured Snippets On Desktop Search
[00:26:19] Bing Teases Bing Chat Webmaster Tools Reporting - It's Almost Ready
[00:27:17] Microsoft: Bing Chat To Work On All Browsers Soon
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
More AI and Google for you! We’ve got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE!
News from the EDGE:
[00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK
[00:07:57] Google Search Console Performance Report Delayed LINK
[00:09:11] EDGE of the Web Title Sponsor: Site Strategics
[00:10:20] Google Search of Today Won’t Exist in 10 Years LINK
AI Blitz:
[00:12:42] Google Opens Access to Search Generative Experience Today LINK
[00:15:28] New Superbug-Killing Antibiotic Discovered Using AI LINK
[00:17:35] Meta’s Speech AI Models Support over 1,100 Languages LINK
[00:20:23] AI Scams Targeting Older Americans LINK
AI Tools:
[00:24:40] Zipchat - AI Chatbot Powered By GPT-4 LINK
[00:25:06] Logic Loop - Query Your Data Conversationally LINK
[00:26:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blast from Search Engine Roundtable:
[00:28:20] Barry Blast 1: Google Announces New Topic Authority System LINK
[00:29:20] Barry Blast 2: Google Has Done it’s Last Mobile-First Indexing Switch After 6 Years LINK
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine