Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a great break down of where he thinks demand generation will go over the next two years. Are you ready for this shift?
As we break down this topic, we find out the confusion between lead generation and demand generation, where demand generation and sales fit in today's businesses, and how this will impact brand marketing in the next few years.
We discuss this and more, today on the EDGE!
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EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
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Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2
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We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their work in social media and influencer marketing.
Influencer Marketing isn't a topic we've covered in depth on the show so we learned a TON on this episode.
Where do you start and how do you find influencers to help promote your brand? Find out this and more today on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media.
She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted to pick her brain on what tactics and strategies she's using for those larger companies.
Plus, there are a couple of different instances of when a Facebook Ad campaign is a BAD idea. When should you avoid Facebook Ads? Find out, today on the EDGE.
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results.
Joe Martinez, the Director of Paid Search and Community, is a huge fan of Quora Ads and we wanted to have him on the show to get a break down of this advertising channel. What are Quora Ads? How do Quora Ads work? What type of results can you get with Quora ads? Get answers to all of your questions on Quora in this episode.
Plus - have you tried using Waze Local Ads? We have some great tips and ideas for you to try out Waze Local Ads...All on this episode of EDGE of the Web.
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
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Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2
Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizational barrier. How does this silo mentality start and why is it unhealthy for an agency? How do we prevent silos from appearing again?
And with his role at 97th Floor, we wanted to learn more about he brings on new talent and how he keeps education a priority in the organization as it grows.
All this and more this week on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
--
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio