This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help Groups. In episode 366 of EDGE of the Web we deep dive into all things Google. Tune in to learn more!
The Google Update that Wasn’t
The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it was called a “glitch.”
Heading Tags are Important to Google
Put simply, Google’s John Mueller indicated that heading tags do matter and are considered a “strong signal” of the content on a web page.
Capturing Leads Through YouTube for Google Ads? Yes You Can!
New to YouTube are lead form extensions to allow advertisers to capture leads even while users are watching videos.
This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising management. Tune in to episode 365 to get some helpful tips from the pro herself!
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This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and Do Work Better. Max provides us his insights into his unique perspective on building good culture, values, and work ethics with employees in the workplace. If you are wanting to learn how to grow a strong culture, core values, and hard work ethics then this is the episode you need to tune into. Learn more from Max by checking out the EDGE of the Web episode 364.
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How Unstoppable is Google?
The big tech companies have been in the hot-seat of Congressional hearings because they’re seen by some as monopolistic. Here’s how Google’s CEO responded in testimony.
Is Google Analytics Used Ranking Search Results?
Some have speculated that Google is actually using Google Analytics as part of its search results ranking process. John Mueller of Google weighs in to shed some light on the theory.
How is Video-Watching Behavior Changing? Snapchat’s Study
If businesses want to keep up with evolving video consumption behaviors in the younger set, Snapchat’s new study is one place to start developing an understanding of shifting trends.
Details on the Hack of Prominent Twitter Accounts
A total of 130 accounts were impacted, although personal information was compromised for only eight of those. Affected high-profile accounts included Joe Biden, Barak Obama, and Jeff Bezos.
Tweet Carousels on Google Search? Gone for now
In the wake of a serious hack on 130 prominent Twitter accounts, Google search results pages no longer feature a carousel of tweets. This may just be temporary, but time will tell.
Is Search More an Art or a Science? Google’s John Mueller Weighs in
The most recent episode of the Search Off the Record podcast has the team dishing about ranking factors. Mueller, for his part, says “Search is not a science.”
This week’s featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background, bridging the gap between both project requirements and how marketing and IT need to collaborate more effectively. Her diverse experience in project management, website usability, and process analysis gives her insight into what needs tweaked, in your complicated enterprise-level world. She has a systematic approach to transform your SEO program into a well-oiled machine with an army of 30-100+ people thinking about SEO every day, this when you become a powerful SEO Force to Reckon With (SM). Tune in to learn more about Team SEO Training.
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Will Facebook Ban Political Ads?
Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their platforms, and Facebook appears to be reconsidering its stance on this.
E-A-T Features Prominently in Revamped Google Discover Help Document
If you haven’t looked at the Google Discover Help Document lately, you may not recognize it when you do. It’s been completely overhauled, and E-A-T is an important section to see.
Long-Term Outlook of Chief Marketing Officers Considering Pandemic
How are CMOs even thinking about the post-COVID marketing outlook when there is literally no end in sight for this pandemic that is worsening in the US?
Can you really consider yourself a digital marketer if you don’t know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gary as this week's featured guest on episode 362! For those that don’t know Gary, he is a Webmaster Trends Analyst but according to his Twitter bio he's also the House Elf and Chief of Sunshine and Happiness at Google. He has a difficult job to communicate about search with the world and the updates from constant Google algorithm updates. Tune in to this week's episode to deep dive into how algorithm updates work and the heat that Gary takes from the public when these algorithms are rolled out!
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This week’s featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don’t know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Check out episode 361 where we deep dive into the effects on COVID19 in the workforce.
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From The Verge- Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their favorite podcasts
Search Engine Journal confirms that Apple Safari will allow Google Analytic data to be tracked when users choose their browser.
And according to Impact, Google is launching “Keen” - which appears to be a hyper-local / hyper-hobby focused photos and social app, similar to Facebook Groups or Pinterest.
This week Marco Bonomo, SEO Specialist at Mediacom, joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK. This show is so unique because EDGE has not had a previous show that had deep-dived into the tactic of internal site search. Tune in to EDGE of the Web episode 360 to learn more about optimization of internal site search and optimizing job postings on Google!
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This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing the takeaways from a panel of top SEOs discussing Google's Page Experience update.
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.
We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes that had everyone fired up. Give it a watch and listen!
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.
We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast. Give it a watch and listen!
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.
We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother! Give it a watch and listen!
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.
We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping. Give it a watch and listen!
We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only Martin Splitt, Developer Relations at Google. Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the web open. He, Gary Illyes, and John Mueller are working hard in communication with the web world, sharing information regarding how Google looks at the web and their insights at Google Webmaster Trends. We deep-dived into learning how to rank well on Google by developing a top-notch website and content during episode 359 of the EDGE of the Web.
The Final Countdown for Adobe Flash’s Demise
Flash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flash as of the end of the year.
By: Ryan Whitwam
Why Does Google Hate Guest Posts?
Google seems to think most guest posting is an attempt to get links. Because of this Google discourages guest posting and devalues it for ranking purposes.
By: Roger Montti
Say It with Me Now: Bounce Rates Don’t Impact Ranking!
Google’s John Mueller reiterates yet again that Google does NOT look at bounce rates in Analytics for ranking websites. Google has been saying this for years, but the myth persists.
By: Barry Schwartz
Page No-Index Guidance from Google
If you wonder which pages really should get a “noindex” tag and which ones you don’t have to bother with, Google’s John Mueller took a crack at explaining it in Google Webmaster Hangout.
By: Roger Montti
From: Search Engine Journal
How Useful is AMP if It’s Not Tied to Top Stories?
In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility. The question is whether or not publishers will stick with AMP if they don’t have to. Hard to say at this point.
By: George Nguyen
From: Search Engine Land
Video Views and Lead Ads get Engagement Remarketing Option on LinkedIn
If you’ve been waiting…and waiting…and waiting for more targeting options in your LinkeIn advertising campaigns, it looks like the wait is finally over for Lead Ads and Video views.
By: Susan Wenograd
From: Search Engine Journal
Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google!
Key topics discussed during the show:
Don’t Panic About the Google Page Experience Update
Google is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them.
By: Barry Schwartz
From: Search Engine Roundtable
Watch Out TikTok, Zynn is Coming for You
It’s hard to imagine any app overtaking TikTok’s momentum, unless maybe it would pay users to watch videos. And that’s exactly what newcomer Zynn is doing. Will it succeed?
By: Jacob Kastrenakes
From: The Verge
SMBs Looking Forward to Google’s Ad Credits
Google is testing adding selected web page links in the results user get when searching on YouTube, with the option of clicking on the page link to visit it or conducting a Google search.
By: Matt Southern
From: Search Engine Land
When it’s time to get your schema mark-up in order, it’s frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn’t it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week’s featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsession is leveraging the functionalities of Google Tag Manager for schema mark-up so you can bypass waiting on developers.
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Advertisers Using AI to Find Podcast Opportunities
Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help.
By: InsideRadio
From: Inside Radio
Facebook and Instagram Dive into eCommerce with Shops
The novel coronavirus pandemic seems to have served up the final push Facebook needed to let businesses have online stores easily accessible through both Facebook and Instagram.
By: Andrew Hutchinson
From: Social Media Today
What Happened to Google Search Results After the May Core Update?
There has been a good deal of chatter out there about something seeming amiss with Google’s search results post-update. Did Google break something? And if they did, can they fix it?
By: Barry Schwartz
From: Search Engine Roundtable
Could podcasting be your drip method for sales? Let’s filter this with John Wall, and grind out the details! John Wall, Partner at Trust Insights and co-host of Marketing Over Coffee, joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and Christopher S. Penn, record a show every week and then publish every Thursday morning. They've been talking about marketing at tech on Marketing Over Coffee for over 12 years which has become their leading source of customers. Tune in to episode 356 of EDGE of the Web to learn how to create a drip method for sales utilizing your own podcast.
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