We are coming up on fall and that means it is time for all of the new smartphones to be released - and one of the features everyone looks for in their smartphone is the camera. The cameras on phones are improving every year and have made shooting video on your phone so easy to do.

David Basulto saw this trend and decided to help us all shoot better video with our phones. While he was a film teacher at a local high school David Basulto decided he wanted to help his students use the tools they already have to shoot video. And that's where he came up with the cases he creates at iOgrapher.

His company took off in 2013 and quickly he was seeing his cases being used by the Miami Dolphins, the Boston Celtics, and even Steven Speilberg! David has also written a book which explains all that you need to know about shooting video with your phone or tablet. The book came out last December and is called Life. Camera. Action.: How to Turn Your Mobile Device into a Filmmaking Powerhouse

Also - joining Erin Sparks and Tom Brodbeck in the studio is AJ Ablog, the founder, and Visual Director of Ablog Cinema. AJ is a great videographer in Indianapolis and he assists Site Strategics in all of our video work.

GIVEAWAY

We are also going to be giving away some product from iOgrapher - If you comment on the Facebook Live video, you'll be entered to win a FREE case from iOgrapher! To enter the contest, leave your comment on this video: https://www.facebook.com/EdgeoftheWeb/videos/1211891312254054/

You have until Thursday 8/31 at 2:59 p.m. to enter and we'll announce the winners on our Facebook Live at 3 p.m. on 8/31.

What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring process should include texting.

A recent study found that 86% of respondents aged 18-30 felt positive when recruiters utilized text messaging during the interview process. Plus, there are many benefits for the recruiters and HR managers too. It eases the process of reaching today's talent, saves time, and can even eliminate bias in the hiring process.

Listen to our great conversation with Aman Brar as he joins us in the studio to talk about all the features that Canvas provides and how you can use it in your next job hire!

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like American Express, Dell, and Motorola.

More recently, Carla co-authored the book Experiences: The 7th Era of Marketing with Robert Rose which teaches marketers how to develop, manage, and lead the creation of valuable experiences for their organization.

We wanted to have Carla on this week's show to talk about branding - and more specifically innovative branding. She has worked with some of the world's biggest brands and has some great insight into how to keep that innovative culture in your company.

If you enjoyed our conversation with Carla, be sure to check out her presentation at Content Marketing World in a few weeks. If you haven't bought your tickets for the event yet, use Carla's discount code to save $100. Use code SPKR100 at checkout.

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile?

When Site Strategics wanted to become an agile digital marketing agency earlier this year, we reached out to this week's guest Muhammad Yasin, the director of marketing at PERQ. He and his team shifted to agile marketing a couple years before and our team picked his brain about some of the lessons he learned in the process of this shift.

So this week, having realized we've never dedicated a show to the topic, we decided to bring Muhammad on the show with our COO Jason Fletcher to talk about agile marketing and why both of our organizations work in this manner.

To learn more about PERQ, we had the co-founders of the company on our show a couple years ago. Listen to that show here: http://edgeofthewebradio.com/seo-podcast/show-68-perq-consumer-incentives/