George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to. Check your match types, everyone, things are changing.
[00:03:15] Ad Transparency from Google Ads by way of the “About This Advertiser” page
[00:12:08] Google Ads also now preferring phrase match or broad match keywords that are identical to a query
[00:20:44] TikTok and Instagram might get indexed by Google
News from Search Engine Land
[00:28:05] SMX Next: November 20-22nd, 2021
[00:31:12] Search Engine Land Award for Diversity and Inclusion in Search Marketing
Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)! He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week. We’re talking Title tags yet again, but there’s much more in this episode. 450 episodes and still going strong!
[00:06:14] Google speaks out about recent title changes, it’s not nearly as bad as we think it is….
[00:19:45] Are your website redirects a ranking factor?
[00:27:02] What should you be aware of for eCommerce websites into next year?
Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success she has had with your consultancy, being that her site has only been indexed for a year. This is how you do content, folks! Providing value every step of the way, here on the EDGE.
[00:07:28] What spurred you to actually start your own business?
[00:09:26] Olga’s initial strategy for her site. The uniqueness of her content.
[00:16:30] How she’s keeping her knowledge sharpened.
[00:24:06] Google Tools: Google Search Console Insights
[00:25:19] Google Tools: Core Web Vitals
[00:31:25] Google Tools: Page Speed Insights and Lighthouse
[00:35:05] Google Tools: Google Chrome Dev tools
[00:36:47] Google Tools: Data Highlighter
[00:38:48] SEO Chrome Extensions: Olga’s Best Pics!
Let’s regroup. Erin Sparks, Mordy Oberstein and Andrew “Optimisey” Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach. Is Google taking too much of our own content for its uses? Where do we, as content providers, stand when it comes to our goals of visits to our websites as opposed to data purveyors to Google? Is there a Plan “B”? Welcome to the SCRUM!
[00:05:48] Perspectives of Google domination
[00:09:40] Taking you away from websites and keeping you on the SERP itself.
[00:14:28] An old media consumption pattern
[00:16:10] Is Google taking too much?
[00:19:44] Google Ads eroding away the separation of Ad versus Organic
[00:26:35] Are they giving us what we’re asking for?
[00:29:45] Can Google be replaced?
| Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community. With incredibly crafted posts such as “Technical SEO Audit (188+ Steps)” and “SEO Audit Tools: 65 Tools For SEO auditing” and spending upwards of 40 - 60 hours of meticulous writing, Olga is clearly defining herself as a thought leader in our digital marketing community. Give a listen as we go through her SEO Audit Tools list as Erin tries not to be a SEO Veruca Salt! [00:11:49] The Fail of SEO Auditing: Relying on a Single Tool Too Much [00:16:47] What Factors Kept Some Tools Out of the List? [00:20:19] First Tools: Errors, Warnings and Notice Audit Tools: Screaming Frog and Site Bulb [00:24:16] A Focus on the Semrush SEO Technical Audit Tool [00:25:29] The Requirement of SEO and Site Context When Reading Audit Results [00:28:24] On Crawl [00:29:00] Net Speak [00:30:28] DeepCrawl: The Enterprise-Level SEO Audit Tool [00:32:34] AHRefs Website Analysis Tool: Best Site Monitoring Tool [00:34:20] Check My Links [00:35:12] Link Redirect Trace [00:36:01] Why Javascript Rendering Analysis is So Important as an SEO Audit Tool [00:38:20] Log Analyzer Tools: Why is it so important to focus on the logs? [00:40:30] Volatility Sensors [00:44:37] Great Guidance: How to Start Your SEO Audit Process |
Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads. The State of SEO 2021 from Search Engine Journal was The guys cut up again, so dive in today!
[00:03:23]
Twitter’s Communities might be different - and have better context
[00:08:37]
Historical Query Data without Clicks from Google’s Search Terms report
[00:15:34]
Search Engine Journal’s State of SEO 2021 Report
We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate your continued education inside of the organization you work for. Improving the value or your own SEO skill sets is just as important as the SEO talent you bring to your company.
[00:03:08] The John Mueller tweet that should be heard around the SEO world. SEO audit tools create “Hundreds of Recommendations. Most of these are not going to be relevant to your sites”
[00:07:32] Do we need to shield our clients from spam notifications of SEO issues?
[00:14:05] Lack of Structure is your enemy.
[00:18:17] SEO knowledge structure should be like shelves
[00:21:29] How do you keep learning a priority, in an agency or organization
[00:27:40] Bringing value to yourself, not just the company you work for.
Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week.
[00:02:36]
GMB posts can actually now appear on third party sites without your knowledge.
[00:04:17]
Google dropped HTML title tags usage by 77%! Analysis from Mordy of Semrush.
[00:11:32]
Carolyn Lyden chimes in on her own article. Discussing the Google/SEO relationship.