Sara Taher is a strong presence in the SEO industry, but oh, so humble.
Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent oriented matches. But clearly, we've heard the call of AI for SEO. How do they really work together? You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly……it’s about the user. If you’re not reading their signals, you're not connected.
Key Segments:
[00:00:36] Introducing Sara Taher
[00:01:48] Sara’s History In Digital Marketing
[00:03:35] How Does Entity SEO Differ From Traditional SEO?
[00:05:30] Examples of Entity SEO
[00:11:12] How Important is Google’s Knowledge Graph?
[00:11:56] EDGE of the Web Title Sponsor: Site Strategics
[00:12:42] Looking Into The User Experience
[00:19:04] EDGE of the Web Title Sponsor: Brightlocal
[00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy?
[00:23:43] Misconceptions About Entity SEO
[00:30:25] EDGE of the Web Sponsor: Wix
[00:31:03] AI Tools For Entity SEO
Thanks to our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal: https://edgeofthewebradio.com/brightlocal
Wix: http://edgeofthewebradio.com/wix
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Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.
But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance!
Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web!
News from the EDGE:
[00:04:49] Google Adds New Features To SGE Focused On Education
[00:11:09] EDGE of the Web Title Sponsor: Site Strategics
[00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users
[00:15:51] EDGE of the Web Sponsor: Brightlocal
[00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern
AI Blitz:
[00:23:30] The new Bing has failed to take any market share from Google after six months
[00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge
AI Tools:
[00:28:21] Mixo- Launch a startup in seconds with AI
[00:30:29] Sibyl AI- An AI-powered spiritual guide
[00:33:03] EDGE of the Web Sponsor: Inlinks
Barry Blast from Search Engine Roundtable:
[00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers
[00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Brightlocal https://edgeofthewebradio.com/brightlocal
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It’s a podcast about podcasts, you heard that right, We’ve got everything you need to know here on The EDGE of the Web!
Key Segments:
[00:03:24] Introducing Sarah McDowell
[00:04:53] Sarah’s History With Podcasting
[00:11:58] What Has Sarah Learned In Her Podcast Journey?
[00:14:13] EDGE of the Web Title Sponsor: Brightlocal
[00:15:11] Should You Get Into Podcasting?
[00:23:11] How To Secure Podcast Sponsors
[00:28:24] EDGE of the Web Sponsor: Wix
[00:29:05] Captivate: Free Podcast Course
Thanks to our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal: https://edgeofthewebradio.com/brightlocal
Wix: http://edgeofthewebradio.com/wix
Follow Guest:
https://www.twitter.com/sarahmcduk
https://www.linkedin.com/in/sarahmcduk
Americans FEAR AI!
Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!
News from the EDGE:
[00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search
[00:08:16] EDGE of the Web Title Sponsor: Site Strategics
[00:09:16] Google Launches Beginner-Friendly GA4 Training Course
[00:11:58] New York Times: Don’t use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal
AI Blitz:
[00:17:36] New: Bing Search Select Text to Search
[00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers
[00:24:41] Poll Shows Americans FEAR AI
AI Tools:
[00:26:12] Guidde
[00:27:52] 60sec.site
[00:28:49] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:32:41] 75% Of SEOs Are Not Happy With Google Analytics 4
[00:34:07] Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal https://edgeofthewebradio.com/brightlocal
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset.
Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations.
Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges.
In this episode, Sarah shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. She also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field.
So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in!
Key Segments:
[00:01:54] Introducing Sarah McDowell
[00:04:54] Understanding What the SEO Mindset is All About?
[00:16:16] EDGE of the Web Title Sponsor: Site Strategics
[00:17:02] Significance of Actually Getting Stuff Done
[00:20:19] Sarah’s Most Difficult Topic to Work on, For Personal Growth as an SEO
[00:24:46] EDGE of the Web Title Sponsor: Brightlocal
[00:25:45] How Do You Manage The Constant Change of Information as an SEO?
[00:30:05] EDGE of The Web Sponsor: Wix
[00:30:49] Best Advice For a Healthy Work-Life Balance
Thanks to our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Brightlocal: https://edgeofthewebradio.com/brightlocal
Wix: http://edgeofthewebradio.com/wix
Follow Guest
https://www.twitter.com/sarahmcduk
https://www.linkedin.com/in/sarahmcduk/
We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE!
News from the EDGE:
[00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List
[00:08:05] EDGE of the Web Title Sponsor: Site Strategics
[00:09:13] Google Ranking Algorithm Research Introduces TW-BERT
[00:16:20] Google says all online content should be available for AI training unless publishers opt-out
[00:24:52] EDGE of the Web Sponsor: Brightlocal
AI Blitz:
[00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’
AI Tools:
[00:27:41] VocalReplica
[00:28:43] Looka
[00:29:17] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:30:28]: Google Search Major League Baseball "Recent Featured Highlights"
[00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal https://edgeofthewebradio.com/brightlocal
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Long live the Radish King.
Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO.
[00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers
[00:05:19] AI and SEO
[00:06:21] “I think we should panic” - Dr Pete Meyers
[00:10:39] E-E-A-T: Product Reviews Update
[00:15:18] EDGE of the Web Title Sponsor: Brightlocal
[00:16:18] What is real? What is fiction?
[00:23:08] Predictive SEO
[00:30:40] EDGE of The Web Sponsor: Wix
[00:31:22] Combating against Black Hat Tactics with AI
Thanks to our sponsors!
BrightLocal: https://edgeofthewebradio.com/brightlocal
Wix: https://edgeofthewebradio.com/wix
Follow our Guest:
https://www.twitter.com/dr_pete
https://www.linkedin.com/in/drpete/
https://mastodon.social/@dr_pete
Mordy’s in a Box!
Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies. We dove in to the AI side deeply and came out with a huge win! We now can all have Mordy’s desk as a virtual background! This is for all of the #SEO community! Go to MordysRingTone.com today to download the image for your virtual upgrade!
News from the EDGE:
[00:05:32] X launches creator ads revenue sharing program
[00:10:21] EDGE of the Web Title Sponsor: Site Strategics
[00:11:25] Universal Analytics still processing data one month after ‘sunset’
[00:18:08] Google testing links directly in Search Generative Experience snapshot answers
[00:23:34] EDGE of the Web Sponsor: BrightLocal
[00:24:48] Google Updates Product Ratings Policies On Automated AI Content
AI Tools:
[00:30:16] 15 YouTube Video Summarizer AI Tools to Check Out
[00:31:13] NicheBot- Find niche business ideas with AI
[00:32:53] Castmagic- Turn long-form audio into ready-to-use content assets, instantly
[00:35:25] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:37:25] Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal https://edgeofthewebradio.com/brightlocal
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Guiding the Buyer's Journey
After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what’s in store today. Learn how to seize control of your customer’s journey in this episode of EDGE of The WEB!
Key Segments:
[00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers
[00:13:33] EDGE of the Web Title Sponsor: Site Strategics
[00:14:49] Dr. Pete’s Biggest Takeaways from Google I/O
[00:18:42] Should Site Owners Anticipate Traffic Loss?
[00:23:56] How Will Google's Generative AI Change The Buyer's Journey?
[00:27:34] Does Google Have The Rights To Your Content?
[00:29:05] EDGE of The Web Sponsor: Wix
[00:32:25] Will Google Remove Query Reporting Due To Privacy Purposes?
[00:35:14] How Can You Control The Buyer’s Journey Moving Forward?
[00:37:28] The Impact Of Paid Ads In The New Journey Funnel
Thanks to our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow our Guest:
https://www.twitter.com/dr_pete
https://www.linkedin.com/in/drpete/
https://mastodon.social/@dr_pete