The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch).
Side Note: Check out the Ted Cruz visit to a recent Yankees game!
Key Segments:
[00:05:02] Google Spam Update Done in Record Speed!
[00:10:55] EDGE of the Web Title Sponsor: Site Strategics
[00:12:32] Uber Ads are Coming, In Journey
[00:15:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:16:18] Facebook and TikTok Approving Ads with Political Misinformation days before the election
Barry Blasts
[00:22:13] Barry Blast 1: Google Trending Now For Shopping Results - Barry - Link
[00:24:53] Barry Blast 2: Report: Google Reviews Being Removed From Local Business Profiles - Barry - Link
[00:26:57] Barry Blast 3: Third-Party Appointment Services Hijacking Google Local Business Profile Panels - Barry - Link
[00:30:12] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
Be sure to RateThisPodcast.com/EDGE
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
#StandwithUkraine edgeofthewebradio.com/ukraine
We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top SEO mistakes made by sites that Olga has found over her years of performing audits.
Erin and Olga match their notes on some of the most critical, flagrant fouls in the SEO space. We also cover some more controversial “gray hat” issues regarding structured data.
But seriously, copying a competitor's structured data? That actually happened?
Check it out today on the EDGE!
Key Points:
[00:03:09] SEO Mistake: Targeting the Same Keywords on All Pages
[00:04:46] SEO Mistake: +500K Excluded Pages in GSC
[00:06:03] SEO Mistake: Chinese Characters in Search Results
[00:06:46] SEO Mistake: Host Issues in the Crawl Stats Report in GSC
[00:09:29] SEO Mistake: Pages or Resources that Should Not be Indexed by Google are Indexed
[00:10:57] SEO Mistake: No Headings at All
[00:12:25] SEO Mistake: Sitemap with HTTP links only
[00:13:13] EDGE of the Web Title Sponsor: Site Strategics
[00:13:59] SEO Mistake: Website is Available and Indexable in Two Instances (Staging and Production)
[00:16:09] SEO Mistake: Competitor’s Data in Schema
[00:16:56] SEO Mistake: All bots Disallowed in Robots.txt
[00:18:00] SEO Mistake: SameAs Pointing to Wikipedia
[00:21:55] SEO Mistake: Using AI-generated Photos of “Authors”
[00:23:50] SEO Mistake: ALT Text Stuffed with Multiple Keywords
[00:25:28] SEO Mistake: Three different SEO plugins / Five Different Caching Plugins
[00:26:54] SEO Mistake: Lack of Any Contextual Linking Between Blog Posts
[00:28:17] SEO Mistake: Important Resources Blocked in Robots.txt
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Follow Guest
https://twitter.com/olgazarzeczna
https://www.linkedin.com/in/olgazarzeczna/
https://www.youtube.com/c/SEOSLY
Olga’s 99+ SEO Mistakes!
Andrew Optimisey jumps in to join Erin on the news this week!
Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable.
Key Segments:
[00:06:52] YouTube is adding taggable usernames for everyone!
[00:10:07] EDGE of the Web Title Sponsor: Site Strategics
[00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers
[00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:20:38] What does Google think about the rise in the use of AI-generated images?
Barry Blast (should it be grape?):
[00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link
[00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link
[00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link
[00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
#StandwithUkraine edgeofthewebradio.com/ukraine
Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in the podcast. Well, not all of them - please check out her full article in the link below. We tackle some of the most important things to get right in this OglaTober episode. Yes, we have 3 episodes with Olga this month of October - might as well name it after her.
Dig in deep on the Best SEO Audit Mistakes….today on the EDGE!
[00:06:08] SEO Mistake: Low-Value Anchor Text
[00:07:23] SEO Mistake: Homepage Content Invisible to Google
[00:09:25] SEO Mistake: Random/unrelated Text in Headings
[00:11:08] SEO Mistake: Corrupt And/Or Overly Complicated Structure Of Headings
[00:12:25] SEO Mistake: Canonical Links Pointing To Non-Indexable Pages
[00:14:23] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:15:18] SEO Mistake: Menu Links Pointing To Staging URLs
[00:16:20] SEO Mistake: Horrendous Speed Scores
[00:18:02] SEO Mistake: No Text on the Homepage
[00:19:04] SEO Mistake: Lorem Ipsum Content on the Live Site
[00:20:42] SEO Mistake: Links that Do Not Look Like Links
[00:22:29] EDGE of the Web Sponsor: Site Strategics
[00:23:06] SEO Mistake: Non-indexable URLs in the XML sitemap
[00:24:53] SEO Mistake: The Highly Complex Structure Of The Website
[00:27:22] SEO Mistake: No Blog Section
[00:28:06] SEO Mistake: No Custom 404 Page
Thanks to our sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Site Strategics https://www.sitestrategics.com
Follow Guest
https://twitter.com/olgazarzeczna
https://www.linkedin.com/in/olgazarzeczna/
https://www.youtube.com/c/SEOSLY
Olga’s 99+ SEO Mistakes!
There were so many things from the Google Search On event! All the things! And we didn’t cover nearly enough of them from Barry’s article. But Mordy and Erin did dig into plenty of items from Search Engine Land and Search Engine Roundtable this week.
We also realized that we’re getting really old! GetOffMySERP.com
[00:08:15] Form interactions can be measured in GA4
[00:11:26] EDGE of the Web Title Sponsor: Site Strategics
[00:12:50] Brands suspending their Twitter campaigns after finding their ads alongside questionable accounts
[00:17:07] Which of these advanced Google search operators did you already know about?
[00:24:31] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:25:41] Fast Track 1: Google Testing Things To Know On Right Search Panel
[00:28:15] Fast Track 2: Google Really Wants You To Avoid Changing URLs Just For SEO Reasons
[00:31:39] Fast Track 3: All The Google Announcements From Search On 2022
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
News Articles This Week:
https://searchengineland.com/ga4-now-has-an-enhanced-measurement-option-for-form-interactions-388424
https://searchengineland.com/advanced-google-search-operators-388355
https://www.seroundtable.com/google-testing-things-to-know-on-right-panel-34169.html
https://www.seroundtable.com/google-url-change-seo-34163.html
https://www.seroundtable.com/search-on-2022-34164.html
#StandwithUkraine edgeofthewebradio.com/ukraine
Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course not, that would not be responsible of us (see below if you want to play with your team)!
Erin and Tyler dig into the usage of “it depends” when working with SEO clients. There’s a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients. There are a lot of things depending on SEO success, and it’s our job at the agency level to guide our client's understanding as well as their success!
This special episode of the EDGE is where we connect with one of our sponsor’s leadership members. Be sure the check out Page One Power over at edgeofthewebradio.com/pageonepower.
[00:03:04] Tyler Bain: Project Manager at Page One Power
[00:06:23] You Have to be Hungry for Knowledge in the SEO Industry
[00:07:32] "It Depends": The Bane of Communication in the SEO Industry
[00:13:03] “It Depends” Can Actually be used to Build a Partnership with the Client
[00:15:35] Communicating and Understanding Goals
[00:17:10] Project Goals are Performance Goals As Well
[00:20:15] "It Depends" Can Be a Deal Killer
[00:23:44] Losing Your Traffic Isn't Necessarily a Bad Thing...It Depends
[00:24:51] Your Agency SEO Data Should Be Part of the Conversation
[00:32:45] A Level of Trust in Sailing: Best Practices of the Crew
Count the Analogy Drinking Game! Did we get them all??? Let us know at @EDGEWebRadio