Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast.
From the news:
Search Engine Journal: 50% of Small Businesses Do Not Have a Marketing Plan
“According to a survey of 350 SMB owners, 50% do not have a marketing plan for 2019.”[Link] By: Matt Southern
Search Engine Land: Google updates Search Quality Evaluator Guidelines
“Last week, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018.” [Link] By: George Nguyen
DavidGaughran.com: Time To Ditch Mailchimp?
“Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering.” [Link] By: David Gaughran
GatherUp: The FTC Takes Action On Companies Barring Consumers From Writing Negative Reviews “Including language in your contracts or agreements that bar your customer from writing a negative online review is not only bad form, it’s against the law.” [Link] By: Mike Blumenthal
Sponsor:
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
There are many strategies and tactics people can try when the goal is to #DoBetterWork, which just so happens to be the title of Max Yoder’s book. He’s the founder and CEO of Lessonly, and is our guest for episode 312 of the award-winning Site Strategics EDGE of the Web podcast.
From the news:
Search Engine Journal: 72% of People Have Used Voice Search Through a Digital Assistant in 2019 (link) 75% of households will have at least one smart speaker by 2020.
The Hustle: FB Expects largest-ever fine for data breach (link) FTC expected to fine $5B for privacy violations.
Search Engine Journal: Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites (link) Will this reboot be able to take over TikTok’s stronghold?
Sponsor:
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!