Robots can recognize other robots, right Modie (Mordy’s AI name)?
Alright, we evidently were advertising SERP’s Up, the new Wix podcast, as Mordy’ threw promos everywhere in the show. Yup - very proud to be able to roll out that show with Wix!
On OUR show, we covered articles from Search Engine Land, and Search Engine Roundtable and followed a conversation on Twitter and Linked in regarding Google giving visual cues of how long it is to read content from the mobile device. Is that really a good thing? Give us feedback on Twitter @EDGEWebRadio.
[00:04:30] Are You Listening to this Podcast Right Now on Twitter?
[00:07:49] EDGE of the Web Title Sponsor: Site Strategics
[00:09:27] Before Using Ai to Help with Your Next Piece of Content, Consider The Pros and Cons of the Choice
[00:14:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlink
[00:15:15] Google has a New Tag That Indicates Content-Length. Will This Impact Click-Thru-Rate?
[00:19:39] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:21:05] Fast Track 1: Google Helpful Content Update Is Now Rolling Out
[00:23:07] Fast Track 2: Google Core Web Vitals Report Adds URL Level Data For Examples URLs
[00:24:21] Fast Track 3: Google Expanded From Sources Across The Web Feature
Thanks to our sponsors!
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Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevant to the user in ways it has never done before, and Dawn Anderson weighs in on whether data science should be a place for the SEOs of the world to focus on - get a chuckle at timestamp: 0:39:04!
[00:01:40] EDGE of the Web Title Sponsor: Site Strategics
[00:04:44] What is Next in Semantic Search?
[00:07:09] The Dense Retrieval Process
[00:08:35] Pulling Hard Negatives to Speed Up Search
[00:12:25] Search Result Diversification is Expensive
[00:13:14] EDGE of the Web Title Sponsor: Site Strategics
[00:13:13] The Research is Open Source
[00:16:06] Walnuts and Peanuts: It's All About Importance
[00:18:43] It's Not the Amount of Content, It's the Completedness of the Niche Topic
[00:20:33] What is Semantic Distancing?
[00:24:50] You've Got to Know More About Their Industry Than They Do
[00:28:01] Is That Page Good Enough to Represent the Query?
[00:31:20] Finding the Content Gap in Client's Industry
[00:33:27] Blogs are Jumble Sales!
Thanks to our sponsors!
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Follow Dawn:
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So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there’s much discussion about how big this really is. Inside take: it’s going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discovered that we could track Mordy on his phone!
Seriously, dig in and let us know what you think about the algorithm changes and whether you think this is as big as Penguin. Hit us up at #EDGETalk on Twitter!
[00:03:57] ANOTHER Anti-Trust suit headed Google’s way?
[00:10:19] EDGE of the Web Title Sponsor: Site Strategics
[00:11:17] Algorithm Updates come in … Threes, wait, Fours?
[00:13:50] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:14:30] What you need to know about the “Helpful Content” update
[00:29:00] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:30:18] Fast Track 1: New Google Helpful Content Update To Change SEO Much Like Panda Did
[00:29:58] Fast Track 2: Poll: Many SEOs Say The Content They Produce Is Helpful & Not Concerned
[00:31:13] Fast Track 3: Google Search On How Many Ads Are Too Much For Your Site
[00:32:42] #SEOChat
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Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy.
[00:01:30] Our Title Sponsor
[00:01:59] Check Out Our Weekly News
[00:08:55] Google Crawling the "Frontier": Avoiding Low Quality
[00:10:08] The 2009 Caffeine Update
[00:10:49] 2011 Google Panda: A Focus on Low Quality
[00:11:27] 2012 Google Penguin Update was Massive
[00:12:58] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:13:40] 2014 - The Emergence of E.A.T. (YMYL)
[00:15:09] E.A.T. is a Testing Standard to Give Feedback Back to the Algorithms
[00:17:08] 2015 Mobilegeddon & RankBrain
[00:17:55] 2018's Broad Core Algorithm Update
[00:19:07] BERT (2019): Understanding of the Nuance in Language
[00:21:24] Page Experience Updates in 2020
[00:24:02] EDGE of the Web Sponsor: Site Strategics
[00:24:48] 2021 Passage Ranking (not Passage Indexing): Related to Efficiency
[00:27:52] Now that we have Efficiency, MUM expands across all Media
[00:29:57] Product Review Updates (more Helpful Content?)
[00:34:08] The Push Back on Disinformation
[00:37:40] The Speed of Updates: Testing is Happening in the Wild
Thanks to our sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Site Strategics https://www.sitestrategics.com
Follow Dawn:
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In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It’s not for the faint of heart, truly. Learn about the steps to adhere to and the audience's desires in Shorts. Tim also shares his story of content creation burnout and the stresses and issues it caused. Tim provides a good deal of transparency into how he got through it and shared tips to avoid “hitting the wall” in your production and, more importantly, your health.
[00:04:58] YouTube Shorts: What Value Do They Have?
[00:09:22] 1 YouTube Subscribers = 23 TikTok Subscribers
[00:12:47] Getting Into YouTube Shorts: Key Steps
[00:19:01] EDGE of the Web Sponsor: Site Strategics
[00:19:46] YouTube Shorts: Just Show Change
[00:24:45] Would Tim Recommend Going to YouTube Shorts?
[00:27:46] Burnout on Creating Content
[00:29:03] Tim Shares His Story on Content Creation Burnout & Tips
[00:31:56] (1) Set Healthier Boundaries with Social Media
[00:32:37] (2) Stay Well-Grounded
[00:33:46] (3) Surround Yourself with People Who Can Do Things Better Than You
[00:34:42] (4) Make Sure You Have Therapy in Your Life
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Follow Tim:
Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon! Most of the SEO community chimed in on this issue, and it was truly a site to behold. Such ridiculous posturing from the offender, but from this came a true rallying behind Olga. Listen to our take today on the EDGE!
[00:02:06] Mordy’s booking a therapy session with Erin
[00:04:22] Product Pros and Cons Search Snippets
[00:11:03] EDGE of the Web Title Sponsor: Site Strategics
[00:12:40] Oh, NOW DuckDuck Go is Private
[00:16:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:17:26] 6 Days for a Google Update to Rollout?
[00:20:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:20:52] The Case of Stolen SEO Content
[00:29:15] Fast Track 1: Google tests new SERP feature that gives searchers Perspectives
[00:29:58] Fast Track 2: Google Adds Asian Owned Business Attribute For Business Profiles
[00:30:57] Fast Track 3: Google Local Spam Now Includes Duplicate Photos, Posts, Videos, and Logos
[00:32:42] #SEOChat
#StandwithUkraine edgeofthewebradio.com/ukraine
Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it doesn’t on today’s show. Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv
[00:07:42] The Google Mentality Doesn't Apply to YouTube
[00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower
[00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People
[00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse
[00:22:58] EDGE of the Web Sponsor: Site Strategics
[00:25:11] Archetypes in Thumbnail Design
[00:26:59] Paradigm Shift #3: Less Info, More Entertainment
[00:29:09] Emotion is a Higher Value Than the Topic
[00:32:15] Steps to Reach Your Audience
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Tim:
https://twitter.com/timschmoyer
https://www.facebook.com/videocreatorstv
https://www.linkedin.com/company/videocreators/
The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415
Discover Calls - https://videocreators.com/seven-signals/discovery-call/
Late in the week for recording due to a power outage at the studio, we jump into this week’s news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Please make sure you read up on those.
Also, we have offered up a Public Service Announcement to the entire SEO community. [00:18:19]
[00:03:38] Just trust Google with your attribution....nothing to see here
[00:06:44] EDGE of the Web Title Sponsor: Site Strategics
[00:07:29] Google Revenue Verification Report Confirms Buyer Publisher Ad Spend.
[00:09:30] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:10:21] QRG has changed - a lot
[00:18:19] Our SEO Public Service Announcement: mordysringtone.com
[00:20:09] Fast Track 1: Google Core Web Vitals No Longer Impacted Pages With Noindex
[00:21:14] Fast Track 2: July 2022 Google Product Reviews Update Rolling Out - Everything We See So Far
[00:23:00] Fast Track 3: Google Ads Revenue Up 13.5% & Microsoft Bing Ads Revenues Up 15% But Slowed Growth
[00:24:02] #SEOChat