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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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Now displaying: June, 2018
Jun 26, 2018

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads.

We covered a variety of topics in this episode including:

  • Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences
  • Vertical Video - it works and why you should try it
  • Instagram Stories and IGTV
  • The Differences between YouTube and Facebook in watch time and engagement

All these topics and more, this week, on the EDGE!

Jun 11, 2018

We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't.

But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows that there is a predictable science behind achieving success in any creative endeavor.

His new book "The Creative Curve: How to Develop the Right Idea at the Right Time" is out on June 12 and with this book, Gannett hopes to overturn the mythology around creative genius.


Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Jun 8, 2018

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this episode.

Eric Enge is the CEO of Stone Temple Consulting and is a great educator and leader in the SEO community. He has conducted several studies for the SEO industry, including voice search and smart assistants. But he has done lots of work and studies with AMP too.

Most of this episode is spent talking about AMP, but we sneak in a few questions about a recent study that Eric did which compared the different smart assistants, which you can read in the links below.


Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Jun 5, 2018

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own agency in 2014 which later merged with Disruptive Advertising. 


In this episode, we highlight some of the news of the week and then dive deep into conversion optimation. Here are some of the topics we cover:

  • How do you know what to test?
  • Where to start with split testing?
  • What tools should you use for split testing?
  • The biggest mistakes people make in optimization
  • Are image carousels bad for conversions?

Join us on this episode as we dive deep into conversion optimization this week on the EDGE!

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