Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time. Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation. Learn more from Page One Power at edgeofthewebradio.com/pageonepower and receive a free 30-minute consultation.
[00:01:26] Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower
[00:04:25] Having a Depth of Perspective
[00:06:28] The First Step: Helping Build the Assets that will Earn Links
[00:09:08] Norm's Previous Career Taught Patience
[00:11:55] The Value of Links to a Website
[00:16:57] Link Building is Dead, Right?
[00:19:29] Your Relationship with the Audience Has to Be Aligned
[00:21:16] The Challenge of Earning Links
[00:22:32] What do Links Really Represent to Today's Google Algorithm?
[00:29:08] How Do You Find the Best Opportunities for the Pitch?
[00:32:32] Bringing Something New to the Conversation
[00:34:19] Content Marketing to the Top of the Funnel
[00:38:22] Give a Mouse a Cookie
[00:39:48] The Romance | Real People and a Memorable Experience
[00:44:25] Hey, This is Content That is Missing: Know the Site
[00:49:53] Sincere and Authentic
[00:53:00] The Rest of the Site has to be As Authentic as the Pitch
[00:55:25] Going out to E.A.T.
[01:01:06] Things Are Always Changing: Revisit Old Targets
[01:02:26] Rejection Can Be a Learning Opportunity
A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels. Are we going down the road of a two level content visibility, the paid content and the rest of us?
And then their are Mordy’s socks.
We cover news from Search Engine Journal, Search Engine Roundtable and Search Engine Land.
[00:04:26] Google says it’s only the first 15 megabytes
[00:06:55] TikTok commits to updating ad policies to better align with EU rules
[00:10:28] EDGE of the Web Title Sponsor: Site Strategics
[00:11:02] Are Keywords Hidden For 46% Of Google Search Console Clicks?
[00:17:41] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:18:52] Google To Pay Wikipedia For Content In Knowledge Panel & Search
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Erin and Mordy have fun while Jacob’s away and try out a new podcast recording platform. Wow - did we hit a wall with lag. We’re not saying which platform, but man, do you really sell that? Stories from Search Engine Land and Search Engine Roundtable, we cover a good deal of road on the concept of podcast processing on the search engines side of things. Come on, Google, give us the NLP money! Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500!
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Here’s an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world). Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience. Jump in and listen to our take on the AI news and give us a tweet to let us know your thoughts. Can Artificial Intelligence become sentient? A Google employee just said he saw it…
Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500!
[00:05:31] Continuing to celebrate EP500 #epicfails!
[00:06:41] Business Manager - the new tool from LinkedIn
[00:09:47] EDGE of the Web Title Sponsor: Site Strategics
[00:10:47] Twitter links are no longer nofollow
[00:15:55] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:17:02] Has Google created a sentient chat bot? Well, they suspended an employee who said that they have…
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Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP. Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand!
We also have a giveaway from this interview! Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter, and you could win Jason’s book and an EDGE of the Web hat for contributing! Show us the weirdness you’re seeing out there!
[00:04:20] Google is determined to keep you on the SERP
[00:06:42] Features of the BrandSERP
[00:07:51] Experimenting with Google
[00:09:24] If Google has Confidence, It Reacts Quickly: Meta
[00:15:38] Optimizing for Rich Site Links and Rich Elements
[00:17:03] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower
[00:21:26] How to Get Twitter Cards on your BrandSERP
[00:24:37] Videos on the BrandSERP: Tik Tok & YouTube
[00:25:36] People Also Asked Opportunites for BrandSERP Optimization
[00:27:09] Sponsor for EDGE of the Web: Site Strategics
[00:28:39] How Do You Remove Elements from the BrandSERP?
[00:36:33] The Entity's Identity Taking Shape
[00:38:39] Will There Be Blackhat BrandSERP Tactics?
[00:40:10] How Can Entity SEO be used in a Crisis Management Situation?
Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal. Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Only time will tell. Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads. What could go wrong with that conversation?
We also want to welcome our new sponsor, Page One Power, to the News Podcast. Go check them out! They’re a fantastic inbound link-earning company that has joined the EDGE this year.
Show markers:
[00:03:50] Basic Ads from META, with almost no targeting…
[00:08:26] EDGE Sponsor: edgeofthewebradio.com/inlinks
[00:09:33] Ahrefs reveals its new search engine: Yep
[00:15:17] EDGE Sponsor: edgeofthewebradio.com/pageonepower
[00:15:54] Public support for Tech Regulation is declining this year - what does that mean to PPC?
#StandwithUkraine edgeofthewebradio.com/ukraine
Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we’re unpacking concepts around this on this podcast as well as the second segment. But, Is Brand SERP SEO? Are Brand SERPs a ranking factor for keyword ranking? We’re covering these questions and so much more in this episode. \
We also have a giveaway from this interview! Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter and you could win Jason’s book as well as an EDGE of the Web hat for contributing! Show us the weirdness you’re seeing out there!
[00:04:02] Writing the Book was an Experiment to Adjust Google's Understanding of Jason
[00:07:01] Google has Been Working with this Aim All Along But Needed the Technology to Do It
[00:09:15] Separating Entities: Disambiguation as a Strategy
[00:11:37] Humans Understand Through Association
[00:12:34] Teach Google That Triplet, Who You Are, What You Do, Who Your Audience Is
[00:13:29] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower
[00:16:20] Is Brand SERP Optimization (SEO) Search Engine Optimization or Something Parallel?
[00:17:35] Brand SERP is a Representation of Google's Opinion of the World's Opinion of You
[00:20:19] Is There a Correlation Between Brand SERP and Keyword Ranking?
[00:22:09] Sponsor for EDGE of the Web: Site Strategics
[00:25:03] What Have Been the Challenges in Writing a Book to Reeducate SEOs Around the World?
[00:29:01] How Do You Map a Learning Brain?
[00:32:48] If You Haven't Started to Master the Vertical Brand Serps in Two Years....
[00:35:14] Our Special Giveaway: Jason's Book & an EDGE of the Web Hat! #BrandSERPOddities
We have a special show for our listeners of the EDGE. InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool.
We reached out the Dixon Jones to come on the show to share with us the improvements, the process they use, and the key innovation of this update. Keyword research with NEVER be the same. It’s great to learn from a marketing SaaS company that is specializing in specific areas and not trying to do it all. This is the way it should be done. Get a free account with InLinks at edgeofthewebradio.com/INLINKS!
[00:03:40] Organizing the World by Ideas
[00:06:29] Google on User Intent
[00:07:45] Verbs are the Key to User Intent
[00:08:27] The Inlinks Process
[00:10:13] A Walkthrough of the Software (Check out the Video)
[00:11:57] Topical Data and Queries. Fast
[00:15:37] True User Intent: The Most Groundbreaking Achievement at Inlinks
[00:18:43] Building a Content Plan with the Verb Root Term Clusters
[00:21:34] Adjusting Your Competitor List
[00:25:19] What's the SEO Industry Saying About the Software?
[00:27:54] Not TD IDF Anywhere
[00:37:32] Marketing SaaS Going the Way of Specialization
[00:40:55] Future Updates at InLinks?
[00:41:36] Setup your free account at edgeofthewebradio.com/InLinks
The EDGE team stops in mid-recording to submit Erin’s info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note. We cover the Google Core Update from May 22, 2022. Also covered was the new Keyword Research tool update from Inlinks, sponsor of the show. We did a deep dive into how to read Core Update volatility and what to do when one of these come through. Give it a listen!
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