Google Chrome to Phase Out Third-Party Cookies
The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. It’s a big deal given Chrome accounts for more than half of all installed web browsers.
Fallout from Google’s January 2020 Core Update
This classic broad core update rolled out January 13-16. YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains.
New Podcast Ad Tech from Spotify
Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analysis. SAI (streaming ad insertion) for now is only in Spotify’s original and exclusive podcasts.