Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes!
What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well.
Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!
Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wanted to talk with him about his unique way of running an agency.
Upbuild is not your average consulting agency. They have a small team and each team member is only in charge of four clients...that's it. They also vote on whether they should work with a new client, and if it is not unanimous, then they don't work with them. And did I mention they are all remote?
Mike is also very passionate about culture and has great thoughts on building company culture. He even wrote a great blog for one of their clients about how he built his culture-first company.
Listen to our latest podcast in the player below!
Time Stamps
4:45 - Start of the News
18:55 - Start of Interview
Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns.
Larry Kim founded WordStream in 2007 as a consultancy while it funded a team of engineers to develop and design software for search engine marketing automation. He is also a frequent blogger for Search Engine Land, Search Engine Journal, Moz, Inc. Magazine, and others.
In our conversation, we dive deep into PPC and SEO with Larry and we find out more about his history, his 2-year-old son (#PPCKid), and his thoughts on the future of digital marketing. It was a fun interview with Larry and we hope our listeners enjoy our conversation!
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Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved to a different radio station, to now broadcasting out of our own podcast studio in downtown Indianapolis. Thank you to everyone who has listened in the last five years!
On this special 5th anniversary episode, we are lucky to be joined by Dan Shure, Founder of Evolving SEO, and fellow podcaster - the host of Experts on the Wire. Dan and his wife Sarah run Evolving SEO together in Worcester, Massachusetts and he's also an associate at Moz.
We had a great conversation with Dan about SEO which focused on how to find gaps in content, which he called "Opportunity Gaps." Plus, we discuss how branding/advertising and SEO can intersect and can you make improvements to your homepage's meta description? You bet you can! Listen to Dan talk about how Macy's fails at this but gives several examples of who has great meta descriptions!
We also spend some time in the show discussing podcasting with Dan and talk about lessons we both have learned from doing our podcasts. Strangely enough, we also find out that the initials of both of our podcasts are "E-O-T-W." Weird...
It was a fun conversation and we hope to have Dan on again in the near future!
With Douglas Karr of MarTech, we talk about a recent blog post on their website in which they argued that lead forms are dead. Do you agree? Find out about these topics and more, today on the EDGE!