Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x growth as his agency continues to grow and help their clients.
Ryan joined us on the show this week to discuss authenticity and empathy. A lot of businesses and marketers seem to ignore this step when writing their content. Plus, it helps with SEO!
Listen to Erin, Tom, and Ryan discuss why this is so important to your marketing today on the EDGE!
Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others.
He is also a co-host of the podcast PNR's This Old Marketing - which is consistently ranked as a top marketing podcast with more than one million downloads a year. Robert has written two books, "Experiences: The 7th Era of Marketing" & "Managing Content Marketing", with a third due out later this year called "Killing Marketing."
We have been big fans of Robert Rose for quite a while now and we were able to grab an hour of his time to talk a variety of marketing topics including: social media, live video, programmatic advertising, but mainly focusing on content marketing and storytelling for your business.
Plus, we learn about his show that appeared on Showtime as well as a play that made a run on Broadway!
Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers.
Jeff has been focusing on improving the number of qualified digital marketers by providing tangible courses in Google AdWords, Google Analytics, and running a digital agency.
He also uses this passion of teaching to help today's college students learn digital marketing, as most colleges don't provide those types of skills.
Plus, we find out that Jeff and his wife have been living out of a suitcase for the last two years and living in AirBNB houses.
Check out this fun podcast today!
We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week.
His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become “known.” This book gives step-by-step instructions from some of the most successful people on how they focused their efforts, created a plan, and was able to build that personal brand.
Mark Schaefer spent over 15 months writing and interviewing people all over the world for this book to find out how they became known. With this book, Mark even included a Workbook that gives you exercises and other bonus material to get you started in developing your own personal brand.
If you are interested in buying this book, please click here!