Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a way that all parties benefit greatly - which results in both immediate and long-term success.
Bob Burg is the author of the new book The Go-Giver Influencer and he is joining the show to talk about his newest parable. You may know his most popular book "The Go-Giver" which has been named by Inc. Magazine as one of the most motivational books ever written.
Bob has some great insight into how you can get more sales by having a giving heart and he shares with you his 5 secrets of genuine influence. Listen to the shortened edition of EDGE of the Web as we talk to this best-selling author today on the EDGE!
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What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont?
Shane Snow, the author of the upcoming book Dream Teams and founder at large of Contently, joins us on this episode to talk to us about the what he has learned from history about what it takes to work together as a team.
Plus, have you heard about the impending Gmail update? What will that mean for email users going forward and we're diving more into the latest Facebook news as CEO Mark Zuckerburg just finished testifying in front of Congress for two days.
All this and more, today on the EDGE!
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EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!
It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast.
Sherry Bonelli, the founder and CEO of early bird digital marketing, has written a series of articles on Search Engine Land about the benefits of podcasting and how SEOs can use it to help improve their organic presence in the SERPs.
So in this episode, we explain our process for every episode of EDGE of the Web and how we use it to help us gain more leads!
All this and more...Today on the EDGE.
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EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!
It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing.
Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC.
She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them.
We deep dive into PPC this week on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!
Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search.
He's spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads.
Also, he wrote a great article that every agency and CMO has a problem dealing with - and that's the dreaded budget talk. How do you handle this conversation as an agency and we also break down the relationship between sales and marketing.
Listen to this fun episode with Erin, Tom, and Dan - today on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!
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To listen to our full show, listen here: https://edgeofthewebradio.com/seo-podcast/ep-259-preparing-for-the-future-of-search-seo-jeremiah-smith/
This video is a segment from the 259th episode of Edge of the Web Radio with Erin Sparks (@erinsparks) and Tom Brodbeck (@tbrodbeck). To learn more about Edge of the Web Radio, visit our website: http://edgeofthewebradio.com.
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio