In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google. Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her observations and the SEO climate at hand. This is NEW, folks. And it is an Earthquake.
With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. Plus, any of our listeners can use the code EDGE at her course’s checkout to receive a special surprise—she didn’t pay us to promote; we just love it and want to pass it along.
[00:07:54] Starting SEO with the right mindset.
[00:00:00] Is there a particular attitude that we should have while performing SEO?
[00:16:06] Obsession can be a good thing at times, but “out-of-context” panic on technical SEO issues are harmful
[00:16:37] Reactive SEO - Is it worse that FOMO?
[00:22:31] Agency SEO starts with communication and a deeper understanding.
[00:24:01] Setting SEO priorities.
Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks.
[00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we’ve experienced through the pandemic
[00:14:52] How Big Tech’s efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers.
[00:16:59] Are Ad platforms too hyper-sensitive?
[00:19:00] We will have more inclusive marketing in the future.
[00:23:43] Audiences are smart, passionate and the most vocal they have ever been.
[00:25:26] You can’t please everyone
[00:23:43] The world of product marketing and demand generation
In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on Google, you need to meet new requirements.
Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up!
[00:03:31] Yelp is Adding Searchable Covid related attributes
[00:07:56] Recommendation from Google: Author URLs
[00:13:23] Was there an Algorithm Update that Started Friday? Barry thinks it’s possible.
[00:17:44] The Legacy Structure Data Testing tool is gone
We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it’s time we start to unpack what the heck is going on.
[00:07:00] What does JD and Joe see evolving in the digital marketing space, taking in consideration the year and a half we have been through with Covid.
[00:09:39] Innovation comes from constraint
[00:15:08] JD’s new gig at Osmos and Joe’s new move to run his own shop
[00:18:37] Do companies really get the new relationship-marketing strategies?
[00:21:52] Client fears on a non-mainstream platform
[00:23:36] When the light bulbs go off with a client and a tactic
[00:23:36] Any time you can specialize….
[00:26:48] The loss of targeting - privacy laws
[00:30:05] The data collection mindset for marketers
[00:34:48] Last stop: Google’s FLoC. What the FLoC is happening?
Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches topics that affect all marketers—not just SEOs.
[00:08:05] New version of Google Ads Editor brings Hotel ads and lead form extensions
[00:10:36] LinkedIn expanding their creator tools and Learning platform with new acquisition
[00:17:10] Wordpress is still a behemoth in market share
[00:28:40] Gary Illyes expands on how Universal Search works