On this week’s EDGE of the Web show we discussed top trending digital marketing news ranging from new WordPress plugins and Facebook video metrics! Check out this week’s trending news:
- Finally, Google’s Site Kit for WordPress is Ready
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- After languishing in beta-mode for six months, Google has finally released its Site Kit WordPress Plugin allowing users to access aggregated Google data from multiple sources within the site’s dashboard.
- Unlike Facebook, Twitter Bans Political Ads
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- Twitter CEO Jack Dorsey says social media platforms have a responsibility to protect public discourse from false claims, deep fakes, and misleading info, and he thinks the best option is banning all political ads.
- Facebook Shakes Up its Video View Metrics
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- 10-second video optimization and metrics are out, 15-second video optimization and metrics are in via ThruPlay, theoretically because the 15-second approach gets better results.