We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the decision stage.
Sangram Vajre, the co-founder and chief evangelist at Terminus, joins on this podcast to change the way you think about this marketing concept by flipping that funnel upside down.
It's called Account-Based Marketing and in this episode, he shares why he's changed his organization to focus on this type of marketing and how it unites the marketing and sales teams at Terminus.
We're diving deep into marketing strategy...TODAY on the EDGE
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