Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads.
We covered a variety of topics in this episode including:
- Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences
- Vertical Video - it works and why you should try it
- Instagram Stories and IGTV
- The Differences between YouTube and Facebook in watch time and engagement
All these topics and more, this week, on the EDGE!