Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harder at it.
Sujan Patel, the co-founder of Web Profits, joins us this week to talk about something he is very passionate about. No, we're not talking about his passion for Batman (although he and Erin and geeked out before our recording) - we're talking about what he calls Customer Delight.
On his website SujanPatel.com, he has published The Customer Delight Playbook and he walks through how businesses can build their customer loyalty by delighting them and then turn that into customer referrals!
Join us today as we talk Customer Delight, today on the Edge!