Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at this week.
[00:04:06] Google Testing Local Car Inventory
[00:09:27] Google’s Scraping Its Q&A Function
[00:13:51] Assessing The Impact Of The Product Review Update
Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world’s information.
[00:05:37] Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011
[00:07:14] Pedro’s take on Google dominance
[00:13:39] Businesses need to do something Google cannot
[00:21:25] The philosophical challenges of being both the Vehicle and the Destination
The SEO News to pay attention to this week includes Google’s ability to deal with long-form questions, the postponement of the Core Web Vitals update, and if FLoC will be blocked by default on nearly half of all websites when it rolls out.
[00:03:19]
Google Has Problems With Long-Form Question Answering
A new research paper finds that Google still has issues answering nuanced questions that require complex elaboration.
[00:12:19]
WordPress Proposal To Block FLoC
A new proposal in front of WordPress asks them to treat FLoC like a security concern.
[00:18:53]
Google Postponing The Core Web Vitals Update
The Page Experience update has been pushed back to mid-June, with a gradual release through to August.
The face of tech has changed and the pie is getting bigger. We talk about Google’s FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, also unpacks elitism, the backlash women in tech can face, how you can help, and how the narrative can be reframed to reflect inclusion.
[00:04:13] What is FLoC?
[00:12:48] Does Google get to decide that they're the arbiter of privacy and data? What do marketers say?
[00:15:06] Carolyn’s take on the Zero Click effect.
[00:16:49] Competitors in the Knowledge Panel? What the FLoC is that?
[00:21:00] The discrepancy of females in the SEO industry.
[00:23:34] Has Carolyn witnessed veiled attacks against women in SEO?
[00:28:44] Key points about being an ally to Women in SEO
On this week’s episode, we unpack two new updates from Google on their algorithm and Search Console, explore more info on Core Web Vitals and attempt to play nice about that antitrust lawsuit Google’s wrapped up in.
[00:03:05] Google Announced Product Reviews Algorithm Update
We suspect this update is aimed at all those affiliate links that websites are including in their reviews these days.
[00:08:00] Google Launches Two Improvements To Search Console
They’ve improved comparison modes, which literally brings a tear to our eye.
[00:12:22] Antitrust lawsuit claims Google gamed its ad system to the tune of $213 million
Using a program referred to as “Bernanke” in-house, Google allegedly gave favor to its own ads over rivals.
[00:17:32] How Often Will Core Web Vitals Ranking Factor Be Calculated?
As Core Web Vitals crest over the horizon, expected to affect rankings in May, John Mueller answered a question regarding how CWV will factor into the algorithm.
Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, is on-the-record for dedicating herself towards raising up women and BIPOC business leaders. If a story affects marketers, Search Engine Land is going to tell you about it.
We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host’s humble opinion. Here what Erin and Mordy took on:
[00:03:24] Company Knowledge Panels Showing Competitors on Google
You can imagine some choice words might be said when a business looks at its Google knowledge panel(s) to see “alternatives” included who are competitors.
[00:09:23] Expanded FAQs for Google Page Experience and Core Web Vitals Update
The Google core web vitals and page experience update FAQs have been expanded and substantially updated when compared with the first version.
[00:16:57] Delivery and Pickup Enhancements to Google Business Profiles
Both Maps and Search are providing more details about delivery and pickup options at stores such as supermarkets. Other useful features are also being added.
Ashley Segura, Co-Founder and Operations VP of TopHatSocial, explains how to navigate the challenges of repurposing content in your omnichannel digital strategy. She recommends auditing your content quarterly, explains what you should be looking for and how to use the insights for your next content plan. And if you haven’t started using SlideShare yet, don’t start now.
[00:03:43] What is content reuse in content marketing
[00:04:58] When should you not repurpose content?
[00:08:16] Is there ever a time that you shouldn’t repurpose content?
[00:11:14] Recommendation: auditing your content quarterly
[00:13:16] What about slideshare decks?
[00:14:52] Is there too much repurposing of content?
[00:16:29] Tools and signs to measure content performance?